Before you start your personal brand, you’ll want to make sure you don’t make these critical personal branding mistakes.
Mistakes that could prevent you from starting, maintaining, or ever seeing success with your personal brand.
And to help me walk through them all, I invited on Erik Cabral to the show.
Erik is the founder of “On Air Brands,” a podcast and personal branding production company helping thought leaders craft their message and tell it to the world through their very own podcast show.
Erik and I chat through a ton of valuable personal branding lessons learned on today’s episode.
📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/
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TIMESTAMPS
00:00 Introduction to the Brand Science Episode
01:54 Erik’s Journey from Real Estate to Personal Branding
08:08 Defining Personal Branding
11:25 Common Mistakes in Personal Branding
25:03 Reflecting on Past Mistakes
25:11 The Pitfalls of Shiny Object Syndrome
26:52 Focusing on One Platform
29:12 Scaling Content Creation
30:45 The Importance of Personal Branding
33:05 Creating Consistent Content
38:22 Finding Your Unique Story
48:40 Conclusion and Resources
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CONNECT WITH ERIK
🌐 Website: https://www.erikcabral.co/
📸 Instagram: https://www.instagram.com/erikecabral/%C3%A2%C2%81%C2%A0/
💼 LinkedIn: https://www.linkedin.com/in/erikcabral/
👤 Facebook: https://www.facebook.com/erikecabral%C3%A2%C2%81%C2%A0
📹 YouTube: https://www.youtube.com/@erikcabralbrand
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CONNECT WITH ME
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: https://www.youtube.com/@DavePolykoff
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⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6
⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806
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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE
SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch
EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj
