Podcasts Archive - Dave Polykoff

Ever felt like you’re not charging what you’re worth?

In this episode, join us as we dive deep with Ann Carden of A Carden Inc. to uncover strategies for boosting your business credibility and personal brand authority. With over 34 years of entrepreneurial experience and having coached hundreds of entrepreneurs, Ann shares invaluable insights on how to overcome imposter syndrome, understand perceived value, and charge premium prices for your services. Learn actionable tips on building an online brand, leveraging social proof, and effective content strategies to make a lasting impression. Whether you’re a coach, consultant, or freelancer, this episode is packed with practical advice to help you elevate your business and charge what you truly deserve.

In this episode, you’ll learn:

→ Ann’s journey and career highlights in entrepreneurship
→ Understanding and leveraging perceived value
→ Effective ways to build online credibility and trust
→ Strategies for charging premium prices
→ Practical marketing and content strategies to attract high-end clients

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

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TIMESTAMPS

00:00 Introduction and Technical Setup
01:28 Guest Introduction: Ann Carden
02:11 Ann’s Journey and Expertise
03:37 Understanding Perceived Value
06:45 Building Credibility and Trust
08:40 Effective Marketing Strategies
10:37 The Power of Personal Branding
15:02 Quick Wins for Personal Branding
21:45 Free Resources and Google Presence
22:41 Leveraging LinkedIn for Marketing
23:41 Content Strategy and Cross-Promotion
25:01 Customized Strategies for Different Audiences
28:02 The Importance of Starting and Improving
30:17 Building Authority and Credibility
36:28 Charging More for Higher Value
41:55 Final Thoughts and Where to Find More

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CONNECT WITH ANN

🌐 Website: https://annlcarden.com/
📸 Instagram: https://www.instagram.com/anncardenconsulting/
💼 LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
🎵 TikTok: https://www.tiktok.com/@anncardenconsulting
👤 Facebook: https://www.facebook.com/anncardencoaching/
📹 YouTube: https://www.youtube.com/anncarden

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CONNECT WITH ME

🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: ‪https://www.youtube.com/@DavePolykoff

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⭐ Leave a rating on Spotify

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

Are you posting online daily but not seeing growth?

Discover how content collaboration can transform your personal brand. Join us as Ben Albert introduces his CAN System, enabling you to expand your audience through strategic content creation and networking. Ben shares his unexpected journey from aspiring musician to successful podcast host and entrepreneur, offering valuable insights along the way.

In this episode, you’ll learn:

→ The origin of Ben’s passion for content and podcasting
→ How Ben grew his audience using the CAN system
→ Differentiating mentors, peers, and audience in content collaboration
→ Practical strategies for reaching out and collaborating
→ The importance of patience and high-quality outputs in content creation

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

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TIMESTAMPS

00:00 Introduction to Content Collaboration
00:34 Ben Albert’s Journey into Content Creation
04:38 Transition from Music to Business
07:35 The Power of Hyper-Niche Focus
14:21 The CAN System Explained
29:40 The Importance of Quality Content
31:06 Building Relationships Through Touchpoints
32:53 Leveraging Guest Networks
36:05 Niche Expertise and Content Strategy
38:23 Balancing Thought Leadership and Guest Contributions
48:31 Effective Social Selling Strategies
53:46 The Power of Brand Exposure
56:36 Patience and Persistence in Content Creation
58:46 Conclusion and Final Thoughts

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CONNECT WITH BEN

🌐 Website: https://realbusinessconnections.com/
📸 Instagram: https://www.instagram.com/realbenalbert/?hl=en
💼 LinkedIn: https://www.linkedin.com/in/realbenalbert
👤 Facebook: https://www.facebook.com/realbusinessconnections/
📹 YouTube: https://www.youtube.com/@realbusinessconnections

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CONNECT WITH ME

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⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

Ready to take your home video setup to the next level? 🎥

In this episode, we dive into a conversation with Junaid Ahmed, a seasoned expert in transforming ordinary home studios into stunning, professional spaces. Discover the secrets behind creating an impactful backdrop, mastering lighting techniques, and ensuring your audio quality is top-notch.

Whether you’re just getting started or planning an upgrade, Junaid shares invaluable insights to help you achieve a polished, creator-worthy setup. Don’t miss out on these game-changing tips!

In this episode, you’ll learn:
→ The journey of Junaid Ahmed from a tech enthusiast to a home studio expert
→ The importance of lighting, backdrop, and audio in creating professional videos
→ Practical tips for setting up a home studio with minimal investment
→ The significance of representing your personal brand in your backdrop
→ How to choose and set up the right equipment for your video content

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

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TIMESTAMPS

00:00 Introduction to Home Studio Transformation
01:13 Junaid Ahmed’s Journey into Home Studio Design
09:16 The Importance of a Professional Home Studio
17:10 Finding and Optimizing Your Home Studio Space
20:17 Engaging Your Audience with Backgrounds and Setups
25:45 Connecting with Your Audience and Final Thoughts
27:40 Getting Started with Your Camera Setup
28:39 Importance of Proper Lighting
31:12 Creating a Professional Backdrop
45:28 The Role of Audio in Content Creation
54:16 Final Thoughts and Resources

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CONNECT WITH JUNAID

🌐 Website: https://superjunaid.com/
📸 Instagram: https://www.instagram.com/superjunaid/?hl=en
💼 LinkedIn: https://www.linkedin.com/in/superjunaid
🎵 TikTok: https://www.tiktok.com/@superjunaid?lang=en
👤 Facebook: https://www.facebook.com/sjahumble/
🐦 X/Twitter: https://x.com/superjunaid?lang=en
📹 YouTube: https://www.youtube.com/@superjunaid

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CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

In this episode, we dive into the crucial topic of finding clarity in personal branding with our guest, Anika Jackson of Your Brand Amplified.

Anika shares her journey through various cities and industries, emphasizing the power of relationships and authenticity in building a personal brand.

We discuss the essential components of a brand blueprint—purpose, vision, mission, and values—and how they can guide your content creation strategy.

Learn actionable insights on how to map out your brand identity, make the right decisions, and attract your ideal clients. Anika also offers valuable resources and tools for efficient content creation and maintaining consistency.

In this episode, you’ll learn:
→ The importance of defining your purpose, vision, mission, and values
→ How to stay authentic and transparent in your personal brand
→ Practical tools and strategies for efficient content creation
→ The impact of personal branding on career opportunities and thought leadership

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

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TIMESTAMPS

00:00 Introduction and Guest Welcome
00:16 The Importance of Finding Clarity in Branding
01:10 Anika Jackson’s Journey into Branding
03:22 The Brand Blueprint: Purpose, Vision, Mission, and Values
08:13 Defining and Living Your Purpose
17:00 Crafting Your Vision Statement
22:26 Creating Your Vision Statement
22:51 Inspiring Others Through Your Vision
23:10 Methods to Achieve Your Vision
24:49 Balancing Multiple Roles
26:57 Defining and Living Your Values
29:23 The Importance of Transparency
30:02 Positioning Statement and Clarity
30:45 The Role of Values in Content Creation
31:24 Practical Steps to Define Values
32:48 Consistency in Personal Branding
36:14 Unexpected Benefits of Personal Branding
38:48 Balancing Content Creation and Business
39:58 Streamlining Content Creation with AI
42:18 Final Thoughts and Resources

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CONNECT WITH ANIKA

📸 Instagram: https://www.instagram.com/amplifywithanika/
💼 LinkedIn: https://www.linkedin.com/in/anikajackson/
🎵 TikTok: https://www.tiktok.com/@amplifywithanika
👤 Facebook: https://www.facebook.com/amplifywithanika
🐦 X/Twitter: https://x.com/AmplifywAnika
📹 YouTube: https://www.youtube.com/@yourbrandamplified

✦✦✦

CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

Ever wondered how top speakers captivate their audiences?

In this episode, Mitch Carson, a seasoned talk show host and public speaker, shares his journey from overcoming fear to becoming a successful speaker. Learn how to engage diverse audiences with authenticity and empathy.

In this episode, you’ll learn:
→ Mental preparation and visualization techniques
→ Strategies for connecting with audiences in-person and virtually
→ Using humor, cultural understanding, and personal stories
→ The importance of preparation

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction to Personal Branding and Content Strategy
00:05 Overcoming Fear of Public Speaking
12:35 Preparing Mentally and Practicing for Engagements
19:16 Establishing Rapport with the Audience
25:37 Connecting with International Audiences
32:00 Using Humor and Cultural Understanding
36:39 Importance of Research and Preparation
41:00 Importance of Appearance and Grooming
44:08 Leveraging Published Author Status for Success
49:29 Contact Information and Closing Remarks

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CONNECT WITH MITCH

🌐 Website: https://www.mitchcarson.com/
📸 Instagram: https://www.instagram.com/mitchcarsonofficial/
💼 LinkedIn: https://www.linkedin.com/in/mitchcarsoninstantcelebrity/
📹 YouTube: ‪https://www.youtube.com/@MitchCarsonOfficial

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CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

In this episode, you’ll learn:
→ Jordan’s journey from 0 to 18,000+ subscribers since 2019
→ Proven strategies for launching and promoting your newsletter
→ The power of consistent, valuable content
→ Tips for leveraging your LinkedIn audience effectively
→ How to monetize your newsletter through sponsorships

And catch bonus tips from today’s episode in the next Brand Science Newsletter…

📬 Get It Here: https://davepolykoff.com/newsletters

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TIMESTAMPS

00:00 Introduction to Personal Branding and Newsletters
00:22 Meet Jordan Mendoza: LinkedIn Newsletter Expert
01:31 Jordan’s Journey: From Corporate Role to LinkedIn Success
04:56 Launching ‘Trailblazing Tips’ Newsletter
08:04 Crafting a Winning LinkedIn Newsletter Strategy
14:43 Creating and Publishing Your LinkedIn Newsletter
20:33 Promoting and Growing Your Newsletter Audience
28:34 Leveraging LinkedIn Communities for Growth
29:29 Building Effective Funnels on LinkedIn
31:37 Audience Growth and Engagement Strategies
33:14 Optimizing Newsletter Frequency and Content
34:57 Strategic Calls to Action and Securing Sponsorships
37:09 SEO Benefits and Long-Term Newsletter Visibility
40:27 Monetizing Your LinkedIn Newsletter
49:36 The Future of LinkedIn and Upcoming Features
52:19 Final Thoughts and How to Connect with Jordan

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CONNECT WITH JORDAN

📬 Newsletter: https://www.linkedin.com/newsletters/6876353319049207808/
📸 Instagram: https://instagram.com/therealjordanjmendoza
💼 LinkedIn: https://www.linkedin.com/in/jordanjmendoza
🎵 TikTok: https://www.tiktok.com/@jordanjmendoza
👤 Facebook: https://facebook.com/therealjordanjmendoza
🐦 X/Twitter: https://x.com/jordanjmendoza

✦✦✦

CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch
EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

In this episode of Brand Science, we dive deep into growing your personal brand and converting leads specifically on LinkedIn.

I sat down with Finn McKenty, an expert in helping entrepreneurs thrive on LinkedIn, we explore Finn’s journey, tips on optimizing your LinkedIn profile, and crafting valuable content and comments to attract your ideal audience.

In this episode you’ll learn:
→ The key strategies to make your LinkedIn profile a powerful landing page for your personal brand
→ How to effectively engage with potential leads.
→ How to create content that’s valuable and attracts qualified leads.

Don’t miss the lightning round where we discuss the biggest lessons and the ideal profiles to follow on LinkedIn.

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction to Growing on LinkedIn
01:10 Finn McKenty’s Journey to LinkedIn Success
03:15 The Evolution of LinkedIn as a Creator Platform
06:00 Why LinkedIn is Ideal for B2B Marketing
08:38 Optimizing Your LinkedIn Profile
18:04 Engaging with Content to Grow Your Network
26:02 Creating Effective LinkedIn Content
30:01 Algorithm Tweaks and Reach
31:00 Quality Over Quantity on LinkedIn
34:00 Maximizing Engagement
37:18 Genuine Sales Tactics
44:17 Building a Personal Brand
52:26 Overcoming Fear of Posting
56:14 Lightning Round Q&A

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CONNECT WITH FINN

🌐 Website: https://finnmckenty.beehiiv.com/
💼 LinkedIn: https://www.linkedin.com/in/finnmckenty/
📹 YouTube: https://www.youtube.com/@ThePunkRockMBA

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CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

In this episode we learn Rich Brook’s Remarkability Formula which teaches us how to:

→ Stand out in our niche.
→ Avoid competition
→ Attract qualified leads

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

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TIMESTAMPS

00:00 Introduction to Standing Out in Your Niche
00:22 Meet Rich Brooks: The Mind Behind the Remarkability Formula
02:03 The Birth of the Remarkability Formula
05:57 Understanding the Four F’s of Remarkability
13:29 The Importance of Finding Your Unique Value
22:21 Focusing Your Niche for Maximum Impact
32:31 Mastering Your Domain
33:08 Connecting on LinkedIn
34:06 Creating Aligned Offerings
44:47 The Power of Framing
52:36 The Impact of Public Speaking
58:22 Benefits of Personal Branding
59:45 Conclusion and Recap

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CONNECT WITH RICH

🌐 Website: https://www.takeflyte.com/
💼 LinkedIn: https://www.linkedin.com/in/therichbrooks/
👤 Facebook: https://www.facebook.com/therichbrooks
🐦 X/Twitter: https://x.com/therichbrooks

✦✦✦

CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

Feeling like you’re putting on a performance with your personal brand instead of being truly authentic?

It happens to the best of us. That’s why I had on authenticity expert, Nancy Li to the show.

In this episode, Nancy shares her journey of growing up as a Chinese American who felt neither American enough in America nor Chinese enough in China, leading her to explore and embody authenticity in her work and life.

Through this episode, you’ll learn:
→ The importance of showing up genuinely in personal and professional settings
→ The balance between spontaneity and structured efforts
→ How authenticity can enhance relationships, build trust, and positively impact personal branding.

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 – Introduction to Personal Branding
00:33 – Nancy’s Backstory: The Journey to Authenticity
05:27 – Defining Authenticity
12:38 – Principles of Authenticity in Practice
23:57 – The Importance of Authenticity in Personal Branding
36:59 – Trusting Your Feelings and Authenticity
37:41 – Spotting Inauthenticity in Others
41:07 – Consistency in Personal Branding
46:49 – Balancing Passion and Audience Empathy
52:29 – Focusing on What Works
57:06 – Exploring Spontaneity and Creativity
01:04:28 – Final Thoughts and Reflections

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CONNECT WITH NANCY

🌐 Website: https://pannapanya.com/
📸 Instagram: https://www.instagram.com/pannapanya101/
💼 LinkedIn: https://www.linkedin.com/in/nancywingli/
👤 Facebook: https://www.facebook.com/pannapanya101/
📹 YouTube: https://www.youtube.com/@pannapanya

✦✦✦

CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

Before you start your personal brand, you’ll want to make sure you don’t make these critical personal branding mistakes.

Mistakes that could prevent you from starting, maintaining, or ever seeing success with your personal brand.

And to help me walk through them all, I invited on Erik Cabral to the show.

Erik is the founder of “On Air Brands,” a podcast and personal branding production company helping thought leaders craft their message and tell it to the world through their very own podcast show.

Erik and I chat through a ton of valuable personal branding lessons learned on today’s episode.

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction to the Brand Science Episode
01:54 Erik’s Journey from Real Estate to Personal Branding
08:08 Defining Personal Branding
11:25 Common Mistakes in Personal Branding
25:03 Reflecting on Past Mistakes
25:11 The Pitfalls of Shiny Object Syndrome
26:52 Focusing on One Platform
29:12 Scaling Content Creation
30:45 The Importance of Personal Branding
33:05 Creating Consistent Content
38:22 Finding Your Unique Story
48:40 Conclusion and Resources

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CONNECT WITH ERIK

🌐 Website: https://www.erikcabral.co/
📸 Instagram: ⁠https://www.instagram.com/erikecabral/%C3%A2%C2%81%C2%A0/
💼 LinkedIn: https://www.linkedin.com/in/erikcabral/
👤 Facebook: ⁠https://www.facebook.com/erikecabral%C3%A2%C2%81%C2%A0
📹 YouTube: https://www.youtube.com/@erikcabralbrand

✦✦✦

CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

TIMESTAMPS

CONNECT WITH BEN

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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

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Dave Polykoff