Ever felt like you’re not charging what you’re worth?
In this episode, join us as we dive deep with Ann Carden of A Carden Inc. to uncover strategies for boosting your business credibility and personal brand authority. With over 34 years of entrepreneurial experience and having coached hundreds of entrepreneurs, Ann shares invaluable insights on how to overcome imposter syndrome, understand perceived value, and charge premium prices for your services. Learn actionable tips on building an online brand, leveraging social proof, and effective content strategies to make a lasting impression. Whether you’re a coach, consultant, or freelancer, this episode is packed with practical advice to help you elevate your business and charge what you truly deserve.
In this episode, you’ll learn:
→ Ann’s journey and career highlights in entrepreneurship
→ Understanding and leveraging perceived value
→ Effective ways to build online credibility and trust
→ Strategies for charging premium prices
→ Practical marketing and content strategies to attract high-end clients
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TIMESTAMPS
00:00 Introduction and Technical Setup
01:28 Guest Introduction: Ann Carden
02:11 Ann’s Journey and Expertise
03:37 Understanding Perceived Value
06:45 Building Credibility and Trust
08:40 Effective Marketing Strategies
10:37 The Power of Personal Branding
15:02 Quick Wins for Personal Branding
21:45 Free Resources and Google Presence
22:41 Leveraging LinkedIn for Marketing
23:41 Content Strategy and Cross-Promotion
25:01 Customized Strategies for Different Audiences
28:02 The Importance of Starting and Improving
30:17 Building Authority and Credibility
36:28 Charging More for Higher Value
41:55 Final Thoughts and Where to Find More
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CONNECT WITH ANN
🌐 Website: https://annlcarden.com/
📸 Instagram: https://www.instagram.com/anncardenconsulting/
💼 LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
🎵 TikTok: https://www.tiktok.com/@anncardenconsulting
👤 Facebook: https://www.facebook.com/anncardencoaching/
📹 YouTube: https://www.youtube.com/anncarden
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CONNECT WITH ME
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: https://www.youtube.com/@DavePolykoff
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https://podcasts.apple.com/us/podcast/brand-science/id1739150806
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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE
SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch
EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj