In this episode of Brand Science, we dive deep into growing your personal brand and converting leads specifically on LinkedIn.
I sat down with Finn McKenty, an expert in helping entrepreneurs thrive on LinkedIn, we explore Finn’s journey, tips on optimizing your LinkedIn profile, and crafting valuable content and comments to attract your ideal audience.
In this episode you’ll learn:
→ The key strategies to make your LinkedIn profile a powerful landing page for your personal brand
→ How to effectively engage with potential leads.
→ How to create content that’s valuable and attracts qualified leads.
Don’t miss the lightning round where we discuss the biggest lessons and the ideal profiles to follow on LinkedIn.
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TIMESTAMPS
00:00 Introduction to Growing on LinkedIn
01:10 Finn McKenty’s Journey to LinkedIn Success
03:15 The Evolution of LinkedIn as a Creator Platform
06:00 Why LinkedIn is Ideal for B2B Marketing
08:38 Optimizing Your LinkedIn Profile
18:04 Engaging with Content to Grow Your Network
26:02 Creating Effective LinkedIn Content
30:01 Algorithm Tweaks and Reach
31:00 Quality Over Quantity on LinkedIn
34:00 Maximizing Engagement
37:18 Genuine Sales Tactics
44:17 Building a Personal Brand
52:26 Overcoming Fear of Posting
56:14 Lightning Round Q&A
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CONNECT WITH FINN
🌐 Website: https://finnmckenty.beehiiv.com/
💼 LinkedIn: https://www.linkedin.com/in/finnmckenty/
📹 YouTube: https://www.youtube.com/@ThePunkRockMBA
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CONNECT WITH ME
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: https://www.youtube.com/@DavePolykoff
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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE
SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch
EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj
