On this episode of Brand Science, I sat down with Andrea Johnson, AKA the queen of core values.
Andrea helps business professionals who feel disempowered to move from imitating other people’s principles and priorities to defining their own for sustainable impactful leadership.
And that’s what today’s episode is all about.
How to avoid mimicking others and live through your own personal brand’s core values to attract your ideal client.
In this episode, you’ll learn:
✅ What are your personal brand core values?
✅ Why are they important for our business and content?
✅ Where should you apply your core values?
✅ How your core values can attract your ideal client.
📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/
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TIMESTAMPS
00:00 Introducing Andrea Johnson
02:11 Importance of Understanding Core Values
05:48 Working Smarter, Not Harder
09:03 Defining Core Values
12:31 Examples of Core Values and Conflicts
16:56 Tendency to Seek Acceptance
20:41 Andrea’s Discovery Phase
25:11 Blending Teachings with Unique Approach
29:36 Authenticity and Vulnerability in Branding
34:01 Understanding Personality Types with DiSC Analysis Tool
38:21 Communication and Tailoring Content
42:16 Core Values in Relationships and Decision-Making
46:51 Representing Core Values Visually
50:46 Self-Awareness and Environmental Conflicts
54:31 Maturity and Adjusting Behavior
58:21 Belonging and Authenticity in Client Interactions
01:02:01 Understanding Disc Styles
01:15:21 Authenticity in Business and Personal Branding
01:24:41 How to Work with Andrea Johnson
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CONNECT WITH ANDREA
📸 Instagram: https://www.instagram.com/theintentionaloptimist/
💼 LinkedIn: https://www.linkedin.com/in/andrea-johnson-the-intentional-optimist/
📹 YouTube: https://www.youtube.com/channel/UCbUQ47fVQzItvM2NEAtLZ2Q
👤 Facebook: https://www.facebook.com/TheIntentionalOptimist
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CONNECT WITH ME
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
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📹 YouTube: https://www.youtube.com/@DavePolykoff
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