Let’s be honest.
You’ve tried using AI to generate content for your brand.
You’ve plugged prompts into ChatGPT. Asked it to write a newsletter. Maybe even a YouTube script or carousel. You were hoping for “Wow, this sounds just like me.” But what you got back was generic, clunky, and flat.
It didn’t sound like you.
It didn’t convert.
And deep down, it felt a little embarrassing to publish.
So, you wrote it off.
You said: “AI just can’t do what I need it to do.”
Or worse: “Maybe I’m not cut out to scale my content after all.”
Here’s the truth most coaches, consultants, and agency founders don’t hear enough:
It’s not your fault. You just haven’t been trained on how to actually use AI as a creative partner.
Because right now, the way most founders are using AI is like asking a stranger at a bar to write their sales page.
No context.
No voice.
No understanding of your client, offer, or brand story.
Of course the results suck.
But there’s a better way.
When used properly, AI can help you:
- Produce high-converting content in half the time
- Translate your frameworks into teachable assets
- Repurpose YouTube videos into newsletters, carousels, emails, and more
- Show up consistently across platforms without burning out
But first, you have to stop making these common 5 AI content mistakes.
AI Content Mistake #1: Starting a New Chat Every Time
This one seems harmless. It’s not.
Every time you open a fresh chat, you wipe the slate clean.
It’s like spending three months building rapport with a coach… and then ghosting them and starting over with someone new every week.
ChatGPT might have “memory” across sessions, but it’s still early and often unreliable.
What to do instead:
Create a dedicated “content creation” chat thread. Train it. Keep it. Reuse it. Think of it like your creative home base.
AI Content Mistake #2: Not Providing Brand Inputs or Documents
You wouldn’t expect a junior copywriter to write a killer sales page without a brand brief. Yet that’s exactly how most people treat AI.
They jump into the chat and type: “Write a newsletter about imposter syndrome.”
And what comes back? A vaguely inspirational, surface-level draft that could have been written by anyone. Because it could.
What to do instead:
- Brand DNA document
- Offer profile
- Client avatar
Do this once, and now every future draft has context. It will start to think, write, and reason like a strategist on your team.
AI Content Mistake #3: No Brand Voice Document
Even if you give it strategy-level context, AI will still fumble your tone without voice training.
It defaults to what I call “LinkedIn Thought Leader Voice.” i.e, formal, robotic, and loaded with phrases like “in today’s ever-evolving landscape…”
What to do instead:
Create a simple Brand Voice doc that outlines:
- Your preferred tone
- Slang or language quirks you use
- Things you never say
- Samples of your best content
Train your AI with this doc. You’ll go from “Did ChatGPT write this?” to “Wow, this sounds like you.”
AI Content Mistake #4: Using Default Chat Instead of Custom GPTs
ChatGPT is a generalist. That’s fine if you’re asking for dinner recipes.
But for creating high-stakes brand content? You don’t want a generalist. You want a specialist.
What to do instead:
Start using Custom GPTs for YouTube scripting, newsletters, repurposing workflows, and more. They’re trained and focused, just like hiring a specialist instead of a generalist.
AI Content Mistake #5: Publishing the First Draft
This might be the most costly mistake of all.
Even if you’ve trained your AI well, the first draft it gives you is almost never final-quality.
What to do instead:
Treat your AI like a collaborator. Push back. Ask it to expand on points. Tell it to go deeper. Add a metaphor here. Include a client story there.
Putting it all together
If you’ve been disappointed with AI content quality, you’re not alone. But the issue isn’t the tool. It’s the approach.
- Starting a new chat every time
- Not uploading brand inputs
- No voice document
- Using default AI
- Publishing first drafts
Try again with these upgrades in place.
Your AI content will start sounding like you. More importantly, it’ll start converting like you.
Let’s make your content sound like the expert you are.
– Dave