Why your AI content doesn’t sound like you (and how to fix it)

Have you ever looked at a piece of AI-generated content and thought, “This just doesn’t sound like me”?

You’re not alone.

Entrepreneurs like you are diving into the world of AI, excited by the promise of faster, easier content creation. But many find themselves frustrated when the results feel… flat. Robotic. Generic.

And here’s the thing: It’s not your fault.

AI isn’t designed to magically know your voice, your brand, or the unique way you connect with your audience. It’s a tool, not a mind reader. But when you don’t set it up with the right foundation, that tool can end up costing you more time, money, and energy than you bargained for.

Let’s dive into why this happens and, more importantly, how to fix it.

Why Your AI Content Feels Generic

Here’s what I’ve heard from entrepreneurs:

• “The content sounds robotic and doesn’t capture my personality.”
• “I spend hours editing AI drafts, and it still doesn’t feel right.”
• “I thought AI would save me time, but it’s just creating more work.”
• “My content doesn’t stand out. It feels like anyone could’ve written it.”

Sound familiar?

These struggles come down to one core issue: AI can only work with the information you give it.

If you don’t provide it with a clear understanding of your brand voice, it defaults to generic, cookie-cutter outputs.

And here’s the scary part: When your content feels generic, your audience notices.

They might not be able to put their finger on it, but something feels off. They don’t feel connected, inspired, or compelled to take action. And in a world where trust and authenticity are everything, that’s a big problem.

The Hidden Costs of Generic AI Content

Let’s get real about what’s at stake here.

Your audience is smart. They can tell when something feels artificial or out of character for your brand. If they pick up on the fact that your content isn’t authentic, you risk:

• Losing trust with your audience.
• Becoming indistinguishable from competitors who are using the same AI tools.
• Wasting money on tools that don’t deliver the results you need.
• Missing out on meaningful connections because your content doesn’t resonate.

But perhaps the biggest fear I hear from entrepreneurs is this: “What if I end up being seen as just another AI marketer?”

That’s a tough pill to swallow because you didn’t start your business to blend in. You started it to stand out, to build something meaningful, and to connect with your audience in a way only you can.

The good news? You can use AI in a way that feels authentic, effortless, and aligned with your brand.

How to Make AI Work for You (Not the Other Way Around)

Here’s the thing: AI isn’t the problem. It’s how we’re using it.

The key to making AI content sound like you is to give it the right inputs.

You wouldn’t expect a chef to whip up your favorite meal without a recipe, right? The same goes for AI. It needs a recipe. A clear, detailed framework for your brand voice.

Here’s how to create that recipe in five simple steps:

1. Build Your Brand Voice Kit. Think of this as the ultimate cheat sheet for your AI. Your Brand Voice Kit should include:
   • Your brand’s personality and tone (Are you playful? Professional? Inspirational?)
   • Key phrases or expressions you use
   • Stories that define your brand
   • Your target audience’s preferences and pain points
   • Core messaging pillars

   When you arm AI with this level of detail, you’re no longer asking it to guess. You’re giving it a roadmap.

2. Use a Dedicated Chat Thread. AI tools like GPT get smarter when you build a conversation history. Instead of starting a new chat for every piece of content, keep one thread going. This allows the AI to “learn” your style and preferences over time.
3. Provide Detailed Context. Don’t just type “write an email about my product.” Give your AI the full picture. Share the purpose of the content, the audience’s pain points, and the emotional tone you want to convey. The more you give, the better it performs.
4. Collaborate, Don’t Delegate. Think of AI as your writing partner, not your replacement. The first draft is just the starting point. Use it as a foundation, then refine and polish it to add your unique flair.
5. Upgrade to Custom GPTs. General AI tools are great, but if you’re serious about scaling authentic content, consider investing in a custom AI model tailored to your brand. This takes your Brand Voice Kit and turns it into a specialized tool that delivers consistent, high-quality results.

What Happens When You Get This Right

When you approach AI with the right strategy, everything changes. Here’s what you can expect:

• Save hours of time. With AI drafts that sound like you from the start, you’ll spend less time editing and more time focusing on strategy.
• Produce more content. Scale your content across multiple platforms without burnout or hiring a team of writers.
• Boost engagement. Authentic content resonates, and when your audience feels connected, they’re more likely to engage, share, and buy.
• Build trust. Consistency in your brand voice builds credibility and loyalty over time.
• Feel confident. No more second-guessing whether your content represents you.

Your Next Step: Build Your Brand Voice Kit

If you’re ready to stop struggling with generic AI content and start creating content that truly represents your brand, it’s time to build your AI Brand Voice Kit.

Not sure where to start? I’ve got you covered.

My AI Brand Voice Kit provides you with the tools, templates, and training necessary to create a system that integrates seamlessly with ChatGPT.

Because here’s the truth: AI is just a tool. What makes it powerful is you. Your voice, your personality, and your unique way of connecting with your audience.

Let’s make sure that shines through.

Dave