On this episode of Brand Science, I have an awesome conversation with Greg Wasserman, A.K.A the content repurposing magician.
Greg is the Head of Relationships at Castmagic, an AI tool helping personal brands like you and me repurpose our audio and video content into social posts, newsletters and so much more.
And that’s what today’s episode is all about. How to use the power of AI to repurpose your content for social.
In this episode, you’ll learn:
✅ The significance of repurposing content to maximize its reach and impact.
✅ How to use tools like Castmagic for efficient content creation and repurposing.
✅ Effective strategies for building a personal brand and thought leadership.
✅ The role of authentic storytelling in enhancing personal and professional success.
✅ Overcoming content creation challenges and maintaining consistency.
Try Castmagic Today: https://get.castmagic.io/e6phov754r9m *
📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/
* (The above link is a referral link, meaning I will receive a commission for any accounts purchased through it).
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TIMESTAMPS
00:00 Introducing Greg Wasserman
01:30 Understanding Greg’s Career Journey
04:15 The Power of Storytelling in Content Creation
07:40 Creating Content That Resonates
10:55 Using Castmagic for Content Repurposing
15:20 Sharing Personal Experiences and Industry Insights
18:45 Podcasting for Networking and Branding
22:00 Pro Tips for Podcast Formatting and SEO
25:35 Monetizing Podcasts Without Large Downloads
30:10 The Importance of Sound Quality in Podcasts
34:00 Engaging with “Sideline Viewers”
37:20 Breaking the Fourth Wall and Audience Engagement
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CONNECT WITH GREG
💼 LinkedIn: https://www.linkedin.com/in/gregwasserman/
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CONNECT WITH ME
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://instagram.com/davepolykoff
💼 LinkedIn: https://linkedin.com/in/dave-polykoff/
🎵 TikTok: https://tiktok.com/@davepolykoff
👤 Facebook: https://facebook.com/davidpolykoff
🐦 X/Twitter: https://twitter.com/DavePoly
📹 YouTube: @DavePolykoff
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⭐ Leave a rating on Spotify
⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806
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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE
SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch
EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj
