Ready to grow your personal brand? Book a discovery call with me here 
https://davepoly.com/discovery-call
On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Kemya Scott to talk about using the power of social media to grow and monetize your personal brand.
Kemya is a Digital Marketing & Social Media Strategist at Marketing Sparkler. Her clients struggle with marketing overwhelm so she provides marketing strategies that help them to simplify their marketing efforts while amplifying their brand.
In this episode, you’ll learn:
→ The Importance of a Clear Marketing Strategy and Brand Awareness
→ Effective Content Creation and Channel Strategy
→ The Foundational Elements of Messaging
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FREE RESOURCES
• Personal Brand Blueprint Newsletter: https://davepoly.com/pbb-newsletter
• The Personal Brand Launch Kit: https://davepoly.com/launch-kit
• Book a Discovery Call With Me: https://davepoly.com/discovery-call
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TIMESTAMPS
0:00:00 – Introduction to the Personal Brand Blueprint Podcast
0:00:56 – Introduction to Kemya Scott
0:01:26 – Who Kemya helps and her background in marketing
0:02:45 – Kemya’s ideal client: thought leaders and speakers
0:03:52 – The core problems Kemya’s clients face: marketing strategy and brand awareness
0:05:14 – Kemya’s journey into marketing and branding
0:08:14 – Key marketing strategy: Speaking
0:09:34 – Top channels to amplify your message: Podcasts and YouTube
0:11:41 – Content creation strategies for video: FAQs, “day in the life,” and benefits
0:14:47 – Content posting frequency
0:17:02 – Content creation toolkit
0:20:07 – Key messaging preparation: knowing your audience and offer
0:22:03 – Kemya’s client process: from initial contact to messaging
0:27:55 – How to contact Kemya and get started
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CONNECT WITH KEMYA
Website: https://marketingsparkler.com
LinkedIn: https://www.linkedin.com/in/kemyascott/
Facebook: https://www.facebook.com/misskemya
YouTube: https://www.youtube.com/@misskemya
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CONNECT WITH DAVE
Website: DavePolykoff.com
Instagram: instagram.com/davepolykoff
LinkedIn: linkedin.com/in/dave-polykoff/
TikTok: tiktok.com/@davepolykoff
Facebook: facebook.com/davidpolykoff
X/Twitter: x.com/DavePoly
YouTube: youtube.com/@DavePolykoff
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ABOUT THE PODCAST
The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.
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LEAVE A REVIEW
Spotify
Apple Podcast
https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806
