Simple Social Media Strategies For 2025 with Kemya Scott

Ready to grow your personal brand? Book a discovery call with me here 👉 https://davepoly.com/discovery-call

On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Kemya Scott to talk about using the power of social media to grow and monetize your personal brand.

Kemya is a Digital Marketing & Social Media Strategist at Marketing Sparkler. Her clients struggle with marketing overwhelm so she provides marketing strategies that help them to simplify their marketing efforts while amplifying their brand.

In this episode, you’ll learn:
→ The Importance of a Clear Marketing Strategy and Brand Awareness
→ Effective Content Creation and Channel Strategy
→ The Foundational Elements of Messaging

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🧰 FREE RESOURCES

• Personal Brand Blueprint Newsletter: https://davepoly.com/pbb-newsletter
• The Personal Brand Launch Kit: https://davepoly.com/launch-kit
• Book a Discovery Call With Me: https://davepoly.com/discovery-call

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⏰ TIMESTAMPS

0:00:00 – Introduction to the Personal Brand Blueprint Podcast
0:00:56 – Introduction to Kemya Scott
0:01:26 – Who Kemya helps and her background in marketing
0:02:45 – Kemya’s ideal client: thought leaders and speakers
0:03:52 – The core problems Kemya’s clients face: marketing strategy and brand awareness
0:05:14 – Kemya’s journey into marketing and branding
0:08:14 – Key marketing strategy: Speaking
0:09:34 – Top channels to amplify your message: Podcasts and YouTube
0:11:41 – Content creation strategies for video: FAQs, “day in the life,” and benefits
0:14:47 – Content posting frequency
0:17:02 – Content creation toolkit
0:20:07 – Key messaging preparation: knowing your audience and offer
0:22:03 – Kemya’s client process: from initial contact to messaging
0:27:55 – How to contact Kemya and get started

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🔗 CONNECT WITH KEMYA

🌐 Website: https://marketingsparkler.com
💼 LinkedIn: https://www.linkedin.com/in/kemyascott/
👤 Facebook: https://www.facebook.com/misskemya
📹 YouTube: https://www.youtube.com/@misskemya

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🔗 CONNECT WITH DAVE

🌐 Website: DavePolykoff.com
📸 Instagram: instagram.com/davepolykoff
💼 LinkedIn: linkedin.com/in/dave-polykoff/
🎵 TikTok: tiktok.com/@davepolykoff
👤 Facebook: facebook.com/davidpolykoff
🐦 X/Twitter: x.com/DavePoly
📹 YouTube: youtube.com/@DavePolykoff

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🎙 ABOUT THE PODCAST

The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.

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https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806

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4. Book a 1:1 with me to see how we can work together.

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ABOUT PERSONAL BRAND BLUEPRINT:

The Personal Brand Blueprint podcast sits down with business professionals who are investing into their personal brand to explore what methods, resources, and beliefs have helped them succeed in their career.