On this episode of Brand Science, I am joined by Mark Szymanski, a tech founder and personal brander.
Through his passion for video content and personal motto: “learn, try, and share everything I do,” Mark has consistently published technical content to inspire and educate his audience.
In this episode, you’ll learn:
✅ How to decide on a niche when you’re multi-passionate
✅ The power of “getting the reps in” with video content
✅ How to be authentic in your videos
✅ How to create content for your target audience
✅ How to avoid being overly scripted with your videos
📬 Brand Science Newsletter: https://davepolykoff.com/newsletter
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/
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TIMESTAMPS
00:00 Introducing Mark Szymanski
00:31 Marks Brand Motto
03:25 Juggling Multiple Passions
07:41 How To Decide On A Niche
10:18 Important Business Skills
11:19 The Power Of Video Content
14:37 Being Authentic On Camera
20:55 Creating YouTube Content
25:15 Creating Content For Your Target Audience
31:15 Mark Szymanski’s Content Strategy
37:31 Scripting Your Video Content
44:26 Applying What You Learn
49:24 Final Thoughts On Personal Branding
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CONNECT WITH MARK
💼 LinkedIn: https://www.linkedin.com/markjszymanski
📸 Instagram: https://www.instagram.com/markjszymanski
👤 Facebook: https://www.facebook.com/markjszymanski
🎵 TikTok: https://www.tiktok.com/@markjszymanski
🐦 Twitter/X: https://twitter.com/markjszymanski
📹 YouTube: @markjszymanski
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CONNECT WITH ME
🌐 Website: https://www.DavePolykoff.com
📸 Instagram: https://instagram.com/davepolykoff
💼 LinkedIn: https://linkedin.com/in/dave-polykoff/
🎵 TikTok: https://tiktok.com/@davepolykoff
👤 Facebook: https://facebook.com/davidpolykoff
🐦 X/Twitter: https://twitter.com/DavePoly
📹 YouTube: @DavePolykoff
***
⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6
⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806
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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE
SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch
EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj