On this episode of Brand Science, I am joined by Mark Szymanski, a tech founder and personal brander.

Through his passion for video content and personal motto: “learn, try, and share everything I do,” Mark has consistently published technical content to inspire and educate his audience.

In this episode, you’ll learn:
✅  How to decide on a niche when you’re multi-passionate
✅  The power of “getting the reps in” with video content
✅  How to be authentic in your videos
✅  How to create content for your target audience
✅  How to avoid being overly scripted with your videos

📬 Brand Science Newsletter: https://davepolykoff.com/newsletter
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

***

TIMESTAMPS
00:00 Introducing Mark Szymanski
00:31 Marks Brand Motto
03:25 Juggling Multiple Passions
07:41 How To Decide On A Niche
10:18 Important Business Skills
11:19 The Power Of Video Content
14:37 Being Authentic On Camera
20:55 Creating YouTube Content
25:15 Creating Content For Your Target Audience
31:15 Mark Szymanski’s Content Strategy
37:31 Scripting Your Video Content
44:26 Applying What You Learn
49:24 Final Thoughts On Personal Branding

***

CONNECT WITH MARK
💼 LinkedIn: https://www.linkedin.com/markjszymanski
📸 Instagram: https://www.instagram.com/markjszymanski
👤 Facebook: https://www.facebook.com/markjszymanski
🎵 TikTok: https://www.tiktok.com/@markjszymanski
🐦 Twitter/X: https://twitter.com/markjszymanski
📹 YouTube:  @markjszymanski

***

CONNECT WITH ME
🌐 Website: https://www.DavePolykoff.com
📸  Instagram: https://instagram.com/davepolykoff
💼  LinkedIn: https://linkedin.com/in/dave-polykoff/
🎵  TikTok: https://tiktok.com/@davepolykoff
👤  Facebook: https://facebook.com/davidpolykoff
🐦  X/Twitter: https://twitter.com/DavePoly
📹 YouTube:  @DavePolykoff

***

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

***

🧰  MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript  🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

On this episode of Brand Science, I am joined by Nicole Peraino, a rockstar content creator who launched her personal brand to attract new clients to her position at UMortgage.

She uses her journalism background to walk us through how to find the valuable parts of your story so you know what’s worth sharing.

In this episode, you’ll learn:

✅ How to think like a journalist

✅ How to stay consistent with your content

✅ How to avoid content burnout

✅ How to be vulnerable in your content

✅ How to use content as therapy

 

📬 Brand Science Newsletter: https://davepolykoff.com/newsletter

🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

 

***

TIMESTAMPS

00:00 Introducing Nicole Peraino

01:03 Nicole’s Journalism Background

07:08 Instagram Live Content Strategy

11:35 How To Connect With Your Audience

14:22 When To Tie Passion Into Value

15:49 Avoiding Content Burnout

17:53 Imposter Syndrome When You’re New

23:29 Being Your Audience’s Go-To Resource

26:56 Nicole Peraino’s Content Strategy

31:50 Posting Vulnerable Content

33:09 Posting Content as an Introvert

36:24 Using Content Creation as Therapy

39:11 We All Have The Same Problems

40:57 Final Thoughts

 

***

CONNECT WITH NICOLE

💼 LinkedIn: https://www.linkedin.com/in/nicoleperaino/

📸 Instagram: https://www.instagram.com/nicoleperaino_/

👤 Facebook: https://www.facebook.com/niclynnxo

 

***

CONNECT WITH ME

🌐 Website: https://www.DavePolykoff.com

📸  Instagram: https://instagram.com/davepolykoff

💼  LinkedIn: https://linkedin.com/in/dave-polykoff/

🎵  TikTok: https://tiktok.com/@davepolykoff

👤  Facebook: https://facebook.com/davidpolykoff

🐦  X/Twitter: https://twitter.com/DavePoly

📹 YouTube:  @DavePolykoff  

 

***

⭐ Leave a rating on Spotify

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

 

⭐ Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-science/id1739150806

 

***

🧰  MY TOOLS FOR RUNNING BRAND SCIENCE

 

SOFTWARES

Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript  🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

 

EQUIPMENT

Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

🎉 James Ferguson, author of “The Confetti Culture Playbook,” shares his journey of overcoming imposter syndrome and writing his book.

He emphasizes the importance of taking action and facing fear to achieve success.

James discusses the transition from in-person public speaking to creating digital content and the importance of authenticity in both.

In this episode, you’ll learn:

  • ✅ Overcoming imposter syndrome is crucial for personal growth and success.
  • ✅ Taking action and facing fear are essential for achieving goals.
  • ✅ Authenticity is key in both public speaking and creating digital content.
  • ✅ Start creating content without waiting for the perfect setup or equipment.
  • ✅ Having a goal and taking action is more important than having everything figured out.

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters

🧰 Get Your Toolkit: https://davepolykoff.com/resources/pe…

***

TIMESTAMPS

00:00 Introducing James Ferguson

01:00 How James Wrote His First Book

04:27 Launching a Product Without an Audience

07:05 Writing a Book Into Public Speaking

09:00 Using Your Personal Brand For Public Speaking

12:03 Performing Music on Stage Helped Public Speaking

14:39 Using Confetti Branding

19:06 Getting Started With Social Media Content

23:46 How To Simplify Your Messaging

27:45 Behind The Scenes of Video Recording

32:15 Final Thoughts and Quote

***

CONNECT WITH JAMES

🌐 Buy His Book: https://www.amazon.com/Confetti-Cultu…

💼 LinkedIn:   / james-ferguson-08361384  

📸 Instagram:   / jf3rg  

***

CONNECT WITH ME

🌐 Website: https://DavePolykoff.com

📸 Instagram:   / davepolykoff  

💼 LinkedIn:   / dave-polykoff  

🎵 TikTok:   / davepolykoff  

👤 Facebook:   / davidpolykoff  

🐦 X/Twitter:   / davepoly  

📹 YouTube: ‪@DavePolykoff‬

***

⭐ Leave a rating on Spotify https://open.spotify.com/show/3FVc5lg…

⭐ Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast…

***

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES

Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript 🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT

Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

Subscribe To My Newsletter

Sign up for my weekly newsletter to receive 1 email per week on personal branding, content creation, social media strategy, and more.

I don’t spam. Unsubscribe anytime.

Join the Community

I don’t spam. Unsubscribe anytime.