Podcasts Archive - Page 2 of 3

In this episode we learn Rich Brook’s Remarkability Formula which teaches us how to:

→ Stand out in our niche.
→ Avoid competition
→ Attract qualified leads

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

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TIMESTAMPS

00:00 Introduction to Standing Out in Your Niche
00:22 Meet Rich Brooks: The Mind Behind the Remarkability Formula
02:03 The Birth of the Remarkability Formula
05:57 Understanding the Four F’s of Remarkability
13:29 The Importance of Finding Your Unique Value
22:21 Focusing Your Niche for Maximum Impact
32:31 Mastering Your Domain
33:08 Connecting on LinkedIn
34:06 Creating Aligned Offerings
44:47 The Power of Framing
52:36 The Impact of Public Speaking
58:22 Benefits of Personal Branding
59:45 Conclusion and Recap

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CONNECT WITH RICH

🌐 Website: https://www.takeflyte.com/
💼 LinkedIn: https://www.linkedin.com/in/therichbrooks/
👤 Facebook: https://www.facebook.com/therichbrooks
🐦 X/Twitter: https://x.com/therichbrooks

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CONNECT WITH ME

🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: ‪https://www.youtube.com/@DavePolykoff

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⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

Feeling like you’re putting on a performance with your personal brand instead of being truly authentic?

It happens to the best of us. That’s why I had on authenticity expert, Nancy Li to the show.

In this episode, Nancy shares her journey of growing up as a Chinese American who felt neither American enough in America nor Chinese enough in China, leading her to explore and embody authenticity in her work and life.

Through this episode, you’ll learn:
→ The importance of showing up genuinely in personal and professional settings
→ The balance between spontaneity and structured efforts
→ How authenticity can enhance relationships, build trust, and positively impact personal branding.

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 – Introduction to Personal Branding
00:33 – Nancy’s Backstory: The Journey to Authenticity
05:27 – Defining Authenticity
12:38 – Principles of Authenticity in Practice
23:57 – The Importance of Authenticity in Personal Branding
36:59 – Trusting Your Feelings and Authenticity
37:41 – Spotting Inauthenticity in Others
41:07 – Consistency in Personal Branding
46:49 – Balancing Passion and Audience Empathy
52:29 – Focusing on What Works
57:06 – Exploring Spontaneity and Creativity
01:04:28 – Final Thoughts and Reflections

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CONNECT WITH NANCY

🌐 Website: https://pannapanya.com/
📸 Instagram: https://www.instagram.com/pannapanya101/
💼 LinkedIn: https://www.linkedin.com/in/nancywingli/
👤 Facebook: https://www.facebook.com/pannapanya101/
📹 YouTube: https://www.youtube.com/@pannapanya

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CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

Before you start your personal brand, you’ll want to make sure you don’t make these critical personal branding mistakes.

Mistakes that could prevent you from starting, maintaining, or ever seeing success with your personal brand.

And to help me walk through them all, I invited on Erik Cabral to the show.

Erik is the founder of “On Air Brands,” a podcast and personal branding production company helping thought leaders craft their message and tell it to the world through their very own podcast show.

Erik and I chat through a ton of valuable personal branding lessons learned on today’s episode.

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

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TIMESTAMPS

00:00 Introduction to the Brand Science Episode
01:54 Erik’s Journey from Real Estate to Personal Branding
08:08 Defining Personal Branding
11:25 Common Mistakes in Personal Branding
25:03 Reflecting on Past Mistakes
25:11 The Pitfalls of Shiny Object Syndrome
26:52 Focusing on One Platform
29:12 Scaling Content Creation
30:45 The Importance of Personal Branding
33:05 Creating Consistent Content
38:22 Finding Your Unique Story
48:40 Conclusion and Resources

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CONNECT WITH ERIK

🌐 Website: https://www.erikcabral.co/
📸 Instagram: ⁠https://www.instagram.com/erikecabral/%C3%A2%C2%81%C2%A0/
💼 LinkedIn: https://www.linkedin.com/in/erikcabral/
👤 Facebook: ⁠https://www.facebook.com/erikecabral%C3%A2%C2%81%C2%A0
📹 YouTube: https://www.youtube.com/@erikcabralbrand

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CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

On this episode of Brand Science I sat down with Kristen Kidd, the owner of Lux Summit Studio, a professional photography studio helping entrepreneurs like you and me look our best and most authentic selves on camera.

In this episode, you’ll learn:
✅ How to finally crack that million dollar smile
✅ What poses can earn the most trust and likability from our audience
✅ How to finally get that dream lighting that makes us shine

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 – Introduction: Overcoming Camera Shyness
00:10 – Meet Kristen Kidd: The Photography Expert
01:48 – The Journey to Lux Summit Studio
04:40 – The Importance of a Professional Profile Picture
06:41 – Capturing Authenticity in Headshots
10:53 – Body Language and Posing Tips
16:01 – Mindset and Confidence in Photography
22:35 – Capturing Authentic Moments
23:40 – The Importance of Relaxation
25:04 – Creating a Natural Environment
29:00 – Lighting Tips for Photography
29:31 – Choosing the Right Photographer
35:55 – Props and Backgrounds
41:34 – Common Mistakes to Avoid
45:26 – How To Connect With Kristen

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CONNECT WITH KRISTEN

🌐 Website: https://luxsummitstudio.com/
💼 LinkedIn: https://www.linkedin.com/in/kristen-kidd-6713a3104/

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CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

On this episode of Brand Science, I sit down with Aaron Witnish, A.K.A. the video content king.

Aaron is the Managing Director of “Content Only,” a video marketing agency helping personal brands like you and I create 30 days worth of content in only 90 minutes per month.

And that’s what today’s episode is all about.

How busy entrepreneurs can go from feeling overwhelmed and behind on their content calendars to being flush with ready-to-publish content their audience will love.

On this episode, we’ll learn:
✅ How to find client-attracting topics your audience wants to hear you talk about.
✅ Tips and tricks on how to look and sound your best on camera.
✅ How being a guest on someone else’s podcast can help you generate content AND exposure for your personal brand.

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction to Video Content Creation
00:11 Meet Aaron Witnish: The Video Content King
02:06 The Journey to Content Only
04:36 Creating 30 Days of Content in 90 Minutes
07:20 Research: Finding Content Ideas
13:09 Recording: Tips for Authentic Video Content
35:22 Humanizing Your Brand
35:52 Overcoming Self-Judgment
36:27 The Power of Personal Branding
37:08 Inspiring Others Through Authenticity
38:23 Legacy and Documentation
39:26 Embracing the Learning Process
41:21 Repurposing Content for Maximum Reach
43:43 Balancing Production Quality and Authenticity
49:57 Leveraging AI in Content Creation
53:47 The Power of Podcast Guest Appearances
58:33 Advice for Aspiring Content Creators
01:05:04 Final Thoughts and Call to Action

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CONNECT WITH AARON

🌐 Website: https://contentonly.au/
📸 Instagram: https://www.instagram.com/aaronwitnish/
💼 LinkedIn: https://www.linkedin.com/in/aaron-witnish-1797193b/
👤 Facebook: https://www.facebook.com/a.witnish/
📹 YouTube: https://www.youtube.com/@AaronWitnish

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CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

On this episode of Brand Science, I sit down with James I. Bond, A.K.A. the marketing message secret agent.

James is the author of “Brain Glue,” a book on how to make your ideas sticky in the minds of your audience.

And that’s what today’s episode is all about.

How to package your ideas and content so you stand out and become memorable in your industry.

In this episode, we’ll learn how to:
✅ Package your content into metaphors to help your audience remember your ideas.
✅ How to use trigger words to wake up the brain and grab attention.
✅ How to use visual keys to become more memorable and increase virality

📕 Buy “Brain Glue”: https://amzn.to/3VvgAe8
📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

0:00 – Introduction to James Bond and Brain Glue
2:30 – The Importance of Emotional Selling
5:45 – Case Study: The “This is Your Brain on Drugs” Campaign
9:00 – Learning from Zig Ziglar: Selling as a Transference of Passion
15:00 – The Birth of the Passion Box Concept
18:30 – John Gray’s Success With “Men Are From Mars, Women Are From Venus”
21:15 – The Power of Metaphors in Marketing
27:00 – Discovering Brain Triggers for Emotional Selling
32:00 – Real-World Examples: Guerrilla Marketing and Catchy Product Names
41:30 – Leveraging Asymmetry and Visual Keys in Advertising
47:00 – The Role of Humor and Unexpected Phrases
52:00 – Creating Viral Brand Names with Brain Glue Techniques
58:15 – Maximizing Impact with Metaphors and Alliteration

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CONNECT WITH JAMES

🌐 Website: https://cf.fasterbuyer.com/brain-glue
💼 LinkedIn: https://www.linkedin.com/in/jamesibond/

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CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

On this episode of Brand Science, I sat down with Andrea Johnson, AKA the queen of core values.

Andrea helps business professionals who feel disempowered to move from imitating other people’s principles and priorities to defining their own for sustainable impactful leadership.

And that’s what today’s episode is all about.

How to avoid mimicking others and live through your own personal brand’s core values to attract your ideal client.

In this episode, you’ll learn:

✅ What are your personal brand core values?
✅ Why are they important for our business and content?
✅ Where should you apply your core values?
✅ How your core values can attract your ideal client.

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introducing Andrea Johnson
02:11 Importance of Understanding Core Values
05:48 Working Smarter, Not Harder
09:03 Defining Core Values
12:31 Examples of Core Values and Conflicts
16:56 Tendency to Seek Acceptance
20:41 Andrea’s Discovery Phase
25:11 Blending Teachings with Unique Approach
29:36 Authenticity and Vulnerability in Branding
34:01 Understanding Personality Types with DiSC Analysis Tool
38:21 Communication and Tailoring Content
42:16 Core Values in Relationships and Decision-Making
46:51 Representing Core Values Visually
50:46 Self-Awareness and Environmental Conflicts
54:31 Maturity and Adjusting Behavior
58:21 Belonging and Authenticity in Client Interactions
01:02:01 Understanding Disc Styles
01:15:21 Authenticity in Business and Personal Branding
01:24:41 How to Work with Andrea Johnson

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CONNECT WITH ANDREA

📸 Instagram: https://www.instagram.com/theintentionaloptimist/
💼 LinkedIn: https://www.linkedin.com/in/andrea-johnson-the-intentional-optimist/
📹 YouTube: https://www.youtube.com/channel/UCbUQ47fVQzItvM2NEAtLZ2Q
👤 Facebook: https://www.facebook.com/TheIntentionalOptimist

***

CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

On this episode of Brand Science, I have an awesome conversation with Greg Wasserman, A.K.A the content repurposing magician.

Greg is the Head of Relationships at Castmagic, an AI tool helping personal brands like you and me repurpose our audio and video content into social posts, newsletters and so much more.

And that’s what today’s episode is all about. How to use the power of AI to repurpose your content for social.

In this episode, you’ll learn:

✅ The significance of repurposing content to maximize its reach and impact.
✅ How to use tools like Castmagic for efficient content creation and repurposing.
✅ Effective strategies for building a personal brand and thought leadership.
✅ The role of authentic storytelling in enhancing personal and professional success.
✅ Overcoming content creation challenges and maintaining consistency.

Try Castmagic Today: https://get.castmagic.io/e6phov754r9m *

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

* (The above link is a referral link, meaning I will receive a commission for any accounts purchased through it).

***

TIMESTAMPS

00:00 Introducing Greg Wasserman
01:30 Understanding Greg’s Career Journey
04:15 The Power of Storytelling in Content Creation
07:40 Creating Content That Resonates
10:55 Using Castmagic for Content Repurposing
15:20 Sharing Personal Experiences and Industry Insights
18:45 Podcasting for Networking and Branding
22:00 Pro Tips for Podcast Formatting and SEO
25:35 Monetizing Podcasts Without Large Downloads
30:10 The Importance of Sound Quality in Podcasts
34:00 Engaging with “Sideline Viewers”
37:20 Breaking the Fourth Wall and Audience Engagement

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CONNECT WITH GREG

💼 LinkedIn: https://www.linkedin.com/in/gregwasserman/

***

CONNECT WITH ME

🌐 Website: https://DavePolykoff.com
📸 Instagram: https://instagram.com/davepolykoff
💼 LinkedIn: https://linkedin.com/in/dave-polykoff/
🎵 TikTok: https://tiktok.com/@davepolykoff
👤 Facebook: https://facebook.com/davidpolykoff
🐦 X/Twitter: https://twitter.com/DavePoly
📹 YouTube: @DavePolykoff

***

⭐ Leave a rating on Spotify

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

***

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

On this episode of Brand Science, I am joined by Sara Lohse, a storytelling badass with a penis tattoo. (Full story behind that in the episode)

But speaking of stories, Sara just launched her book on helping thought leaders like you and I discover and tell our impactful stories to the world.

📕 Check out the book here: https://shorturl.at/rvRS9

And that’s what today’s episode is all about: How to discover and tell your personal brand story.

In this episode, you’ll learn:

✅ The Importance of Storytelling for our Personal Brands
✅ How to Discover Which Stories are Worth Telling
✅ How To Be Vulnerable and Authentic in Your Stories

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

***

CONNECT WITH SARA

🌐 Website: https://favoritedaughtermedia.com/
📸 Instagram: https://www.instagram.com/_saralohse/
💼 LinkedIn: https://www.linkedin.com/in/saralohse/
👤 Facebook: https://www.facebook.com/sara.nicole.lohse
🐦 Twitter: https://twitter.com/_saralohse

***

CONNECT WITH ME

🌐 Website: https://www.DavePolykoff.com
📸 Instagram: https://instagram.com/davepolykoff
💼 LinkedIn: https://linkedin.com/in/dave-polykoff/
🎵 TikTok: https://tiktok.com/@davepolykoff
👤 Facebook: https://facebook.com/davidpolykoff
🐦 X/Twitter: https://twitter.com/DavePoly
📹 YouTube: @DavePolykoff

***

⭐ Leave a rating on Spotify

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

***

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

On this episode of Brand Science, I am joined by Mike Oxman, a men’s image and style consultant at Henry A Davidson.

Through his passion and expertise in men’s clothing, Mike helps men craft their image that is not only authentic to them but also communicates the right story to their ideal audience.

What I like to say is, that while I help you look your best online, Mike helps you look your best in real life.

And that’s what today’s episode is all about.

The importance of crafting your authentic image for your personal brand.

In this episode, you’ll learn:

✅ The ABCs Of Your Personal Brand’s Image
✅ How To Feel Comfortable and Confident In What You Wear
✅ How Your Goals Dictate Your Style
✅ Staying Authentic In Different Scenarios
✅ The Difference Between Fashion vs Style

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

***

TIMESTAMPS

00:00 Introduction
02:17 The Style Consultation Process
04:12 Color Analysis
08:48 Color Analysis Online Vs Offline
11:13 The Importance Of Personal Branding
12:55 Authentic Wardrobes and Content Types
14:55 Feeling Confident and Comfortable In Your Clothes
19:40 Common Style Mistakes
24:05 Different Clothing For Different Personality Types
26:11 Your Goals Dictating Your Style
27:53 Staying Authentic In Different Scenarios
33:08 The ABCs of Your Image
40:22 The Difference Between Fashion vs Style
44:18 Following Content Trends vs Your Style
48:49 The Difference Between Information and Knowledge
51:56 Final Thoughts On Personal Brand Image

***

CONNECT WITH MIKE

🌐 Website: https://henrydavidsen.com/
💼 LinkedIn: https://www.linkedin.com/in/michaeloxman/

***

CONNECT WITH ME

***

⭐ Leave a rating on Spotify

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

***

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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

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