On this episode of Brand Science, I am joined by Nicole Peraino, a rockstar content creator who launched her personal brand to attract new clients to her position at UMortgage.
She uses her journalism background to walk us through how to find the valuable parts of your story so you know what’s worth sharing.
In this episode, you’ll learn:
✅ How to think like a journalist
✅ How to stay consistent with your content
✅ How to avoid content burnout
✅ How to be vulnerable in your content
✅ How to use content as therapy
📬 Brand Science Newsletter: https://davepolykoff.com/newsletter
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/
***
TIMESTAMPS
00:00 Introducing Nicole Peraino
01:03 Nicole’s Journalism Background
07:08 Instagram Live Content Strategy
11:35 How To Connect With Your Audience
14:22 When To Tie Passion Into Value
15:49 Avoiding Content Burnout
17:53 Imposter Syndrome When You’re New
23:29 Being Your Audience’s Go-To Resource
26:56 Nicole Peraino’s Content Strategy
31:50 Posting Vulnerable Content
33:09 Posting Content as an Introvert
36:24 Using Content Creation as Therapy
39:11 We All Have The Same Problems
40:57 Final Thoughts
***
CONNECT WITH NICOLE
💼 LinkedIn: https://www.linkedin.com/in/nicoleperaino/
📸 Instagram: https://www.instagram.com/nicoleperaino_/
👤 Facebook: https://www.facebook.com/niclynnxo
***
CONNECT WITH ME
🌐 Website: https://www.DavePolykoff.com
📸 Instagram: https://instagram.com/davepolykoff
💼 LinkedIn: https://linkedin.com/in/dave-polykoff/
🎵 TikTok: https://tiktok.com/@davepolykoff
👤 Facebook: https://facebook.com/davidpolykoff
🐦 X/Twitter: https://twitter.com/DavePoly
📹 YouTube: @DavePolykoff
***
⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6
⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806
***
🧰 MY TOOLS FOR RUNNING BRAND SCIENCE
SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch
EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj
