On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Valentina Gonzalez to talk about using the power of Bilingual Marketing to grow and monetize your personal brand.
Valentina Gonzalez is the Founder and Social Media Bilingual Marketing Consultant at Beyond Engagement – Social Media Solutions.
She is currently a seasoned marketer, social media strategist, serial learner, speaker, and marketing educator specializing in helping individuals and their businesses build authentic connections with their social media to boost customer relations and create a strong, purposeful community online through one-on-one consultations and tailored workshops for organizations
In this episode, you’ll learn:
→ Overcoming imposter syndrome and showing up online authentically
→ Effective LinkedIn strategies to grow your network
→ The importance of community and engagement in personal branding
✦✦✦
🧰 FREE RESOURCES
• Personal Brand Blueprint Newsletter: https://davepoly.com/pbb-newsletter
• The Personal Brand Launch Kit: https://davepoly.com/launch-kit
• Book a Discovery Call With Me: https://davepoly.com/discovery-call
✦✦✦
⏰ TIMESTAMPS
00:35 Introduction to Personal Brand Blueprint Podcast
00:51 Meet Valentina Escobar-Gonzalez
01:10 Challenges and Solutions in Personal Branding
02:59 Valentina’s Ideal Clients
04:21 The Importance of Authenticity
05:51 Valentina’s Origin Story
08:07 Effective Tactics for Growing Your Personal Brand
10:02 The Role of LinkedIn in Personal Branding
13:49 Engagement Strategies on LinkedIn
17:23 The Debate on Engagement Pods
18:17 The Power of Community in Marketing
19:52 Building Genuine Connections on LinkedIn
22:20 Optimizing Your LinkedIn Profile
26:02 Balancing Content Creation and Engagement
26:40 Effective LinkedIn Engagement Strategy
28:37 Overcoming Common Social Media Mistakes
31:06 Client Success Stories and Investment
36:21 Conclusion and Final Thoughts
✦✦✦
🔗 CONNECT WITH VALENTINA
🌐 Website: https://beyond-engagement.com/
📸 Instagram: https://www.instagram.com/valentinaeg/?hl=en
💼 LinkedIn: https://www.linkedin.com/in/equinevalentina/
👤 Facebook: https://www.facebook.com/ridwanu.sulaiman.31/
🐦 X/Twitter: https://x.com/EquineValentina
📹 YouTube: https://www.youtube.com/@mvalentinaescobar
✦✦✦
🔗 CONNECT WITH DAVE
🌐 Website: DavePolykoff.com
📸 Instagram: instagram.com/davepolykoff
💼 LinkedIn: linkedin.com/in/dave-polykoff/
🎵 TikTok: tiktok.com/@davepolykoff
👤 Facebook: facebook.com/davidpolykoff
🐦 X/Twitter: x.com/DavePoly
📹 YouTube: youtube.com/@DavePolykoff
✦✦✦
🎙 ABOUT THE PODCAST
The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.
✦✦✦
⭐️ LEAVE A REVIEW
Spotify
Apple Podcast
https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806
