The Key To Building An Authentic Personal Brand

Feeling like you’re putting on a performance with your personal brand instead of being truly authentic?

It happens to the best of us. That’s why I had on authenticity expert, Nancy Li to the show.

In this episode, Nancy shares her journey of growing up as a Chinese American who felt neither American enough in America nor Chinese enough in China, leading her to explore and embody authenticity in her work and life.

Through this episode, you’ll learn:
β†’ The importance of showing up genuinely in personal and professional settings
β†’ The balance between spontaneity and structured efforts
β†’ How authenticity can enhance relationships, build trust, and positively impact personal branding.

πŸ“¬ Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

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TIMESTAMPS

00:00 – Introduction to Personal Branding
00:33 – Nancy’s Backstory: The Journey to Authenticity
05:27 – Defining Authenticity
12:38 – Principles of Authenticity in Practice
23:57 – The Importance of Authenticity in Personal Branding
36:59 – Trusting Your Feelings and Authenticity
37:41 – Spotting Inauthenticity in Others
41:07 – Consistency in Personal Branding
46:49 – Balancing Passion and Audience Empathy
52:29 – Focusing on What Works
57:06 – Exploring Spontaneity and Creativity
01:04:28 – Final Thoughts and Reflections

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CONNECT WITH NANCY

🌐 Website: https://pannapanya.com/
πŸ“Έ Instagram: https://www.instagram.com/pannapanya101/
πŸ’Ό LinkedIn: https://www.linkedin.com/in/nancywingli/
πŸ‘€ Facebook: https://www.facebook.com/pannapanya101/
πŸ“Ή YouTube: https://www.youtube.com/@pannapanya

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CONNECT WITH ME

🌐 Website: https://DavePolykoff.com
πŸ“Έ Instagram: https://www.instagram.com/davepolykoff
πŸ’Ό LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎡 TikTok: https://www.tiktok.com/@davepolykoff
πŸ‘€ Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
πŸ“Ή YouTube: β€ͺhttps://www.youtube.com/@DavePolykoff

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⭐ Leave a rating on Spotify
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⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES
Recording β†’ Riverside πŸ”— https://bit.ly/get-riverside
Editing β†’ Descript πŸ”— http://www.descript.com
Content Repurposing β†’ Castmagic πŸ”— https://bit.ly/signup-castmagic
Images β†’ Canva πŸ”— https://canva.com
Finding Guests β†’ Podmatch πŸ”— https://bit.ly/get-podmatch

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Camera β†’ Sony Alpha ZV-E10 πŸ”— https://amzn.to/3JY7C2v
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Whenever you're ready, there are 4 ways I can help you:

1.Β Connect with me on LinkedIn for actionable personal branding strategies.

2. ​Download my Personal Brand Launch Kit for content tools, templates, and tactics.

3. Apply to be a guest on the Personal Brand Blueprint podcast.

4. Book a 1:1 with me to see how we can work together.​

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ABOUT PERSONAL BRAND BLUEPRINT:

The Personal Brand Blueprint podcast sits down with business professionals who are investing into their personal brand to explore what methods, resources, and beliefs have helped them succeed in their career.

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