Podcasts Archive - Dave Polykoff

On this episode of Brand Science, I am joined by Nicole Peraino, a rockstar content creator who launched her personal brand to attract new clients to her position at UMortgage.

She uses her journalism background to walk us through how to find the valuable parts of your story so you know what’s worth sharing.

In this episode, you’ll learn:

✅ How to think like a journalist

✅ How to stay consistent with your content

✅ How to avoid content burnout

✅ How to be vulnerable in your content

✅ How to use content as therapy

📬 Brand Science Newsletter: https://davepolykoff.com/newsletter

🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

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TIMESTAMPS

00:00 Introducing Nicole Peraino

01:03 Nicole’s Journalism Background

07:08 Instagram Live Content Strategy

11:35 How To Connect With Your Audience

14:22 When To Tie Passion Into Value

15:49 Avoiding Content Burnout

17:53 Imposter Syndrome When You’re New

23:29 Being Your Audience’s Go-To Resource

26:56 Nicole Peraino’s Content Strategy

31:50 Posting Vulnerable Content

33:09 Posting Content as an Introvert

36:24 Using Content Creation as Therapy

39:11 We All Have The Same Problems

40:57 Final Thoughts

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CONNECT WITH NICOLE

💼 LinkedIn: https://www.linkedin.com/in/nicoleperaino/

📸 Instagram: https://www.instagram.com/nicoleperaino_/

👤 Facebook: https://www.facebook.com/niclynnxo

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CONNECT WITH ME

🌐 Website: https://www.DavePolykoff.com

📸 Instagram: https://instagram.com/davepolykoff

💼 LinkedIn: https://linkedin.com/in/dave-polykoff/

🎵 TikTok: https://tiktok.com/@davepolykoff

👤 Facebook: https://facebook.com/davidpolykoff

🐦 X/Twitter: https://twitter.com/DavePoly

📹 YouTube: @DavePolykoff

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⭐ Leave a rating on Spotify

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⭐ Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-science/id1739150806

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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES

Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript 🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT

Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

🎉 James Ferguson, author of “The Confetti Culture Playbook,” shares his journey of overcoming imposter syndrome and writing his book.

He emphasizes the importance of taking action and facing fear to achieve success.

James discusses the transition from in-person public speaking to creating digital content and the importance of authenticity in both.

In this episode, you’ll learn:

✅ Overcoming imposter syndrome is crucial for personal growth and success.
✅ Taking action and facing fear are essential for achieving goals.
✅ Authenticity is key in both public speaking and creating digital content.
✅ Start creating content without waiting for the perfect setup or equipment.
✅ Having a goal and taking action is more important than having everything figured out.

📬 Brand Science Newsletter: https://davepolykoff.com/newsletter

🧰 Get Your Toolkit: https://davepolykoff.com/resources/pe…

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