Join Dave Polykoff in the first episode of the Personal Brand Blueprint, featuring Barry Labov. Discover strategies to launch, grow, and monetize your personal brand. Connect with Dave on LinkedIn and at ZenPost.com. Barry shares how to find him on LinkedIn, his personal site BarryLabov.com, and his company site Labov.com. Don’t miss his book, ‘The Power of Differentiation,’ available on Amazon.
In this episode, you’ll learn:
→ How to launch, grow, and monetize your personal brand
→ Ways to connect and network effectively on LinkedIn
→ Insights on personal branding from industry experts
→ The importance of differentiation in building a successful brand
→ How to take advantage of available resources like ZenPost.com
→ Practical tips on personal branding from Barry Labov
→ Practical steps for nurturing high-performance teams
📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/
✦✦✦
TIMESTAMPS
00:00 Introduction to Personal Brand Blueprint
00:39 Meet Brian Smith: Serial Entrepreneur and Leadership Coach
01:26 The Birth of Strategy Ladder
02:19 Overcoming Adversity: From Job Loss to New Beginnings
03:45 Building a Consultancy from Scratch
05:21 Leveraging LinkedIn for Business Growth
07:45 The Power of Authenticity and Storytelling
10:25 Quality Over Quantity: High Ticket Offers and Revenue Per Follower
13:51 Challenging Industry Norms and Influencers
17:18 The Importance of Controversial Takes and Healthy Debates
23:25 The Algorithm’s Impact on Engagement
24:29 Hormozi’s Strategy and Its Effects
24:44 Thank You and Let’s Connect!
25:42 The Dichotomy of Post Engagement
29:33 Converting DMs into Clients
30:37 Identifying and Solving Client Problems
38:32 Building a Team of Personal Brands
44:31 The Importance of Non-Pitching Sales
45:29 Conclusion and Final Thoughts
✦✦✦
CONNECT WITH BARRY
🌐 Website: https://www.barrylabov.com/
📸 Instagram: https://www.instagram.com/barry_labov_author/
💼 LinkedIn: https://www.linkedin.com/in/barry-labov-6965241/
🎵 TikTok: https://www.tiktok.com/@barrylabov
👤 Facebook: https://www.facebook.com/BarryLaBovAuthor?_rdr
🐦 X/Twitter: https://x.com/barrylabov
📹 YouTube: https://www.youtube.com/@LaBovAndBeyond/featured
✦✦✦
CONNECT WITH ME
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: https://www.youtube.com/@DavePolykoff
✦✦✦
⭐ Leave a rating on Spotify
⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806
✦✦✦
🧰 MY TOOLS FOR RUNNING PERSONAL BRAND BLUEPRINT
SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch
EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj