Podcasts Archive - Dave Polykoff

Join us for the inaugural episode of ‘Personal Brand Blueprint,’ where I interview Brian Smith, a serial entrepreneur and world-class leadership coach. Learn how Smith built a successful consultancy, Strategy Ladders, by leveraging personal branding tactics.

Discover insights into early challenges, key strategies for rapid growth, and techniques for converting LinkedIn connections into clients. Gain valuable knowledge on building a quality follower base, creating engaging content, and the power of controversy in elevating your personal brand.

Don’t miss Brian’s unique approach to scaling businesses and nurturing high-performance teams by building their own personal brands.

In this episode, you’ll learn:

→ The origins of Strategy Ladder and Brian Smith’s journey
→ The importance of an authentic personal brand
→ How to leverage LinkedIn for business growth
→ Techniques for converting LinkedIn DMs into clients
→ Identifying and solving client problems effectively
→ The impact of polarity and controversy in personal branding
→ Scaling a team by building their personal brands
→ Practical steps for nurturing high-performance teams

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters

🧰 Get Your Toolkit: https://davepolykoff.com/resources/pe…

✦✦✦

TIMESTAMPS

00:00 Introduction to Personal Brand Blueprint
00:39 Meet Brian Smith: Serial Entrepreneur and Leadership Coach
01:26 The Birth of Strategy Ladder
02:19 Overcoming Adversity: From Job Loss to New Beginnings
03:45 Building a Consultancy from Scratch
05:21 Leveraging LinkedIn for Business Growth
07:45 The Power of Authenticity and Storytelling
10:25 Quality Over Quantity: High Ticket Offers and Revenue Per Follower
13:51 Challenging Industry Norms and Influencers
17:18 The Importance of Controversial Takes and Healthy Debates
23:25 The Algorithm’s Impact on Engagement
24:29 Hormozi’s Strategy and Its Effects
24:44 Thank You and Let’s Connect!
25:42 The Dichotomy of Post Engagement
29:33 Converting DMs into Clients
30:37 Identifying and Solving Client Problems
38:32 Building a Team of Personal Brands
44:31 The Importance of Non-Pitching Sales
45:29 Conclusion and Final Thoughts

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CONNECT WITH BRIAN
🌐 Website: https://www.strategyladders.com/

📸 Instagram: / sbriansmith

💼 LinkedIn: / sbriansmith

👤 Facebook: / sbriansmithofficial

🐦 X/Twitter: https://x.com/sbriansmi?lang=en

📹 YouTube: / @sbriansmithla

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CONNECT WITH ME
🌐 Website: https://DavePolykoff.com

📸 Instagram: / davepolykoff

💼 LinkedIn: / dave-polykoff

🎵 TikTok: / davepolykoff

👤 Facebook: / davidpolykoff

🐦 X/Twitter: https://x.com/DavePoly

📹 YouTube: ‪@DavePolykoff‬

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⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lg…

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast…

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript 🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

Are you looking to launch your personal brand without coming off as salesy or insincere?

Join us in this insightful episode as we speak with Reid Holmes, author of ‘Appreciated Branding: Transforming Your Brand from Ignored to Irreplaceable.’ Reid dives into the concept of appreciated branding and offers key strategies to help you stand out and be genuinely appreciated by your target audience.

Learn about the importance of empathy, discovering impactful data points, and creating value-driven content. By examining real-world examples and discussing approaches to both big brands and personal branding, this episode provides actionable steps for building a brand that truly resonates.

In this episode, you’ll learn:

→ The origins of appreciated branding and what inspired Reid Holmes
→ How to apply business branding principles to your personal brand
→ The importance of authenticity and empathy in branding
→ Real-world examples of appreciated branding done right and wrong
→ Practical first steps to start practicing appreciated branding
→ How to find and leverage data points for your branding strategy
→ The role of values in connecting with your audience
→ Tips for ensuring your branding efforts are genuine and effective

Don’t miss out on Reid’s valuable insights and practical advice for elevating your brand authentically. Check out Reed’s book and get more resources at www.appreciatedbranding.com.

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction to Personal Branding
00:24 Reid Holmes’ Journey and Inspiration
02:23 The Concept of Appreciated Branding
06:00 Empathy in Personal Branding
06:42 Case Studies and Examples
15:12 Connecting with Your Audience
16:11 The Give and Take Strategy
18:28 Potential Pitfalls in Branding
21:50 Differentiating Through Emotional Solutions
23:19 Snickers’ Unique Emotional Solution
24:42 Dove’s Campaign for Real Beauty
26:05 Personal Branding Insights
28:42 The Importance of Authenticity in Branding
36:03 Finding and Solving Customer Problems
42:02 Summarizing Appreciated Branding

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CONNECT WITH REID
🌐 Website: https://www.appreciatedbranding.com/
📸 Instagram: https://www.instagram.com/_reidiculus/
💼 LinkedIn: https://www.linkedin.com/in/reidholmes/

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CONNECT WITH ME
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: https://www.youtube.com/@DavePolykoff

✦✦✦

⭐ Leave a rating on Spotify

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

Ready to launch a personal brand but unsure where to start?

In this episode, join us as we dive into the world of digital marketing with Matt Cretzman, a renowned LinkedIn strategist and digital marketing innovator. Matt shares his transformative BCT Formula (Brand, Content, Traffic) and how it has helped his clients 10X their revenue and build global networks. Discover the power of leveraging LinkedIn, AI marketing, and creating content that resonates with your target audience. We also explore Matt’s personal journey, the origin of Stormbreaker Digital, and effective strategies for branding, content creation, and driving traffic.

In this episode, you’ll learn:

→ The origin and significance of the BCT Formula
→ Effective branding strategies to resonate with your ideal clients
→ Leveraging AI for brand development
→ Content creation techniques for LinkedIn and beyond
→ How to drive traffic and build an audience
→ The importance of authenticity and telling your personal story

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction to Personal Branding
00:20 Meet Matt Cretzman: Digital Marketing Innovator
02:26 The Story Behind Stormbreaker Digital
04:38 The Importance of Effective Branding
06:45 Understanding the BCT Formula
11:29 Key Elements of a Strong Personal Brand
20:06 Leveraging AI for Brand Development
27:07 Connecting with Listeners and Branding Insights
28:38 Defining Your Unique Brand Voice
31:36 The Power of Content in Building Your Brand
34:48 Leveraging LinkedIn for Content and Authority
38:31 Effective Video Content Strategies
42:22 Tools and Hacks for Content Creation
48:28 Traffic Generation and Lead Magnets
50:50 Driving Traffic to Your Personal Brand
53:37 Conclusion and Where to Learn More

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CONNECT WITH MATT
🌐 Website: https://unleashstormbreaker.com/
📸 Instagram: https://www.instagram.com/matt.cretzman/?hl=en
💼 LinkedIn: https://www.linkedin.com/in/mattcretzman/
🎵 TikTok: https://www.tiktok.com/@matt.cretzman
🐦 X/Twitter: https://x.com/mattcretzman
📹 YouTube: https://www.youtube.com/channel/UCL2yhPV-tDsMswD4ZqeRgTA

✦✦✦

⭐ Leave a rating on Spotify

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

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🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

Ever felt like you’re not charging what you’re worth?

In this episode, join us as we dive deep with Ann Carden of A Carden Inc. to uncover strategies for boosting your business credibility and personal brand authority. With over 34 years of entrepreneurial experience and having coached hundreds of entrepreneurs, Ann shares invaluable insights on how to overcome imposter syndrome, understand perceived value, and charge premium prices for your services. Learn actionable tips on building an online brand, leveraging social proof, and effective content strategies to make a lasting impression. Whether you’re a coach, consultant, or freelancer, this episode is packed with practical advice to help you elevate your business and charge what you truly deserve.

In this episode, you’ll learn:

→ Ann’s journey and career highlights in entrepreneurship
→ Understanding and leveraging perceived value
→ Effective ways to build online credibility and trust
→ Strategies for charging premium prices
→ Practical marketing and content strategies to attract high-end clients

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction and Technical Setup
01:28 Guest Introduction: Ann Carden
02:11 Ann’s Journey and Expertise
03:37 Understanding Perceived Value
06:45 Building Credibility and Trust
08:40 Effective Marketing Strategies
10:37 The Power of Personal Branding
15:02 Quick Wins for Personal Branding
21:45 Free Resources and Google Presence
22:41 Leveraging LinkedIn for Marketing
23:41 Content Strategy and Cross-Promotion
25:01 Customized Strategies for Different Audiences
28:02 The Importance of Starting and Improving
30:17 Building Authority and Credibility
36:28 Charging More for Higher Value
41:55 Final Thoughts and Where to Find More

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CONNECT WITH ANN

🌐 Website: https://annlcarden.com/
📸 Instagram: https://www.instagram.com/anncardenconsulting/
💼 LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach
🎵 TikTok: https://www.tiktok.com/@anncardenconsulting
👤 Facebook: https://www.facebook.com/anncardencoaching/
📹 YouTube: https://www.youtube.com/anncarden

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CONNECT WITH ME

🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: ‪https://www.youtube.com/@DavePolykoff

✦✦✦

⭐ Leave a rating on Spotify

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

Are you posting online daily but not seeing growth?

Discover how content collaboration can transform your personal brand. Join us as Ben Albert introduces his CAN System, enabling you to expand your audience through strategic content creation and networking. Ben shares his unexpected journey from aspiring musician to successful podcast host and entrepreneur, offering valuable insights along the way.

In this episode, you’ll learn:

→ The origin of Ben’s passion for content and podcasting
→ How Ben grew his audience using the CAN system
→ Differentiating mentors, peers, and audience in content collaboration
→ Practical strategies for reaching out and collaborating
→ The importance of patience and high-quality outputs in content creation

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction to Content Collaboration
00:34 Ben Albert’s Journey into Content Creation
04:38 Transition from Music to Business
07:35 The Power of Hyper-Niche Focus
14:21 The CAN System Explained
29:40 The Importance of Quality Content
31:06 Building Relationships Through Touchpoints
32:53 Leveraging Guest Networks
36:05 Niche Expertise and Content Strategy
38:23 Balancing Thought Leadership and Guest Contributions
48:31 Effective Social Selling Strategies
53:46 The Power of Brand Exposure
56:36 Patience and Persistence in Content Creation
58:46 Conclusion and Final Thoughts

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CONNECT WITH BEN

🌐 Website: https://realbusinessconnections.com/
📸 Instagram: https://www.instagram.com/realbenalbert/?hl=en
💼 LinkedIn: https://www.linkedin.com/in/realbenalbert
👤 Facebook: https://www.facebook.com/realbusinessconnections/
📹 YouTube: https://www.youtube.com/@realbusinessconnections

✦✦✦

CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

Ready to take your home video setup to the next level? 🎥

In this episode, we dive into a conversation with Junaid Ahmed, a seasoned expert in transforming ordinary home studios into stunning, professional spaces. Discover the secrets behind creating an impactful backdrop, mastering lighting techniques, and ensuring your audio quality is top-notch.

Whether you’re just getting started or planning an upgrade, Junaid shares invaluable insights to help you achieve a polished, creator-worthy setup. Don’t miss out on these game-changing tips!

In this episode, you’ll learn:
→ The journey of Junaid Ahmed from a tech enthusiast to a home studio expert
→ The importance of lighting, backdrop, and audio in creating professional videos
→ Practical tips for setting up a home studio with minimal investment
→ The significance of representing your personal brand in your backdrop
→ How to choose and set up the right equipment for your video content

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction to Home Studio Transformation
01:13 Junaid Ahmed’s Journey into Home Studio Design
09:16 The Importance of a Professional Home Studio
17:10 Finding and Optimizing Your Home Studio Space
20:17 Engaging Your Audience with Backgrounds and Setups
25:45 Connecting with Your Audience and Final Thoughts
27:40 Getting Started with Your Camera Setup
28:39 Importance of Proper Lighting
31:12 Creating a Professional Backdrop
45:28 The Role of Audio in Content Creation
54:16 Final Thoughts and Resources

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CONNECT WITH JUNAID

🌐 Website: https://superjunaid.com/
📸 Instagram: https://www.instagram.com/superjunaid/?hl=en
💼 LinkedIn: https://www.linkedin.com/in/superjunaid
🎵 TikTok: https://www.tiktok.com/@superjunaid?lang=en
👤 Facebook: https://www.facebook.com/sjahumble/
🐦 X/Twitter: https://x.com/superjunaid?lang=en
📹 YouTube: https://www.youtube.com/@superjunaid

✦✦✦

CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

In this episode, we dive into the crucial topic of finding clarity in personal branding with our guest, Anika Jackson of Your Brand Amplified.

Anika shares her journey through various cities and industries, emphasizing the power of relationships and authenticity in building a personal brand.

We discuss the essential components of a brand blueprint—purpose, vision, mission, and values—and how they can guide your content creation strategy.

Learn actionable insights on how to map out your brand identity, make the right decisions, and attract your ideal clients. Anika also offers valuable resources and tools for efficient content creation and maintaining consistency.

In this episode, you’ll learn:
→ The importance of defining your purpose, vision, mission, and values
→ How to stay authentic and transparent in your personal brand
→ Practical tools and strategies for efficient content creation
→ The impact of personal branding on career opportunities and thought leadership

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction and Guest Welcome
00:16 The Importance of Finding Clarity in Branding
01:10 Anika Jackson’s Journey into Branding
03:22 The Brand Blueprint: Purpose, Vision, Mission, and Values
08:13 Defining and Living Your Purpose
17:00 Crafting Your Vision Statement
22:26 Creating Your Vision Statement
22:51 Inspiring Others Through Your Vision
23:10 Methods to Achieve Your Vision
24:49 Balancing Multiple Roles
26:57 Defining and Living Your Values
29:23 The Importance of Transparency
30:02 Positioning Statement and Clarity
30:45 The Role of Values in Content Creation
31:24 Practical Steps to Define Values
32:48 Consistency in Personal Branding
36:14 Unexpected Benefits of Personal Branding
38:48 Balancing Content Creation and Business
39:58 Streamlining Content Creation with AI
42:18 Final Thoughts and Resources

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CONNECT WITH ANIKA

📸 Instagram: https://www.instagram.com/amplifywithanika/
💼 LinkedIn: https://www.linkedin.com/in/anikajackson/
🎵 TikTok: https://www.tiktok.com/@amplifywithanika
👤 Facebook: https://www.facebook.com/amplifywithanika
🐦 X/Twitter: https://x.com/AmplifywAnika
📹 YouTube: https://www.youtube.com/@yourbrandamplified

✦✦✦

CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

Ever wondered how top speakers captivate their audiences?

In this episode, Mitch Carson, a seasoned talk show host and public speaker, shares his journey from overcoming fear to becoming a successful speaker. Learn how to engage diverse audiences with authenticity and empathy.

In this episode, you’ll learn:
→ Mental preparation and visualization techniques
→ Strategies for connecting with audiences in-person and virtually
→ Using humor, cultural understanding, and personal stories
→ The importance of preparation

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction to Personal Branding and Content Strategy
00:05 Overcoming Fear of Public Speaking
12:35 Preparing Mentally and Practicing for Engagements
19:16 Establishing Rapport with the Audience
25:37 Connecting with International Audiences
32:00 Using Humor and Cultural Understanding
36:39 Importance of Research and Preparation
41:00 Importance of Appearance and Grooming
44:08 Leveraging Published Author Status for Success
49:29 Contact Information and Closing Remarks

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CONNECT WITH MITCH

🌐 Website: https://www.mitchcarson.com/
📸 Instagram: https://www.instagram.com/mitchcarsonofficial/
💼 LinkedIn: https://www.linkedin.com/in/mitchcarsoninstantcelebrity/
📹 YouTube: ‪https://www.youtube.com/@MitchCarsonOfficial

✦✦✦

CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

In this episode, you’ll learn:
→ Jordan’s journey from 0 to 18,000+ subscribers since 2019
→ Proven strategies for launching and promoting your newsletter
→ The power of consistent, valuable content
→ Tips for leveraging your LinkedIn audience effectively
→ How to monetize your newsletter through sponsorships

And catch bonus tips from today’s episode in the next Brand Science Newsletter…

📬 Get It Here: https://davepolykoff.com/newsletters

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TIMESTAMPS

00:00 Introduction to Personal Branding and Newsletters
00:22 Meet Jordan Mendoza: LinkedIn Newsletter Expert
01:31 Jordan’s Journey: From Corporate Role to LinkedIn Success
04:56 Launching ‘Trailblazing Tips’ Newsletter
08:04 Crafting a Winning LinkedIn Newsletter Strategy
14:43 Creating and Publishing Your LinkedIn Newsletter
20:33 Promoting and Growing Your Newsletter Audience
28:34 Leveraging LinkedIn Communities for Growth
29:29 Building Effective Funnels on LinkedIn
31:37 Audience Growth and Engagement Strategies
33:14 Optimizing Newsletter Frequency and Content
34:57 Strategic Calls to Action and Securing Sponsorships
37:09 SEO Benefits and Long-Term Newsletter Visibility
40:27 Monetizing Your LinkedIn Newsletter
49:36 The Future of LinkedIn and Upcoming Features
52:19 Final Thoughts and How to Connect with Jordan

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CONNECT WITH JORDAN

📬 Newsletter: https://www.linkedin.com/newsletters/6876353319049207808/
📸 Instagram: https://instagram.com/therealjordanjmendoza
💼 LinkedIn: https://www.linkedin.com/in/jordanjmendoza
🎵 TikTok: https://www.tiktok.com/@jordanjmendoza
👤 Facebook: https://facebook.com/therealjordanjmendoza
🐦 X/Twitter: https://x.com/jordanjmendoza

✦✦✦

CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

🧰 MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch
EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj

In this episode of Brand Science, we dive deep into growing your personal brand and converting leads specifically on LinkedIn.

I sat down with Finn McKenty, an expert in helping entrepreneurs thrive on LinkedIn, we explore Finn’s journey, tips on optimizing your LinkedIn profile, and crafting valuable content and comments to attract your ideal audience.

In this episode you’ll learn:
→ The key strategies to make your LinkedIn profile a powerful landing page for your personal brand
→ How to effectively engage with potential leads.
→ How to create content that’s valuable and attracts qualified leads.

Don’t miss the lightning round where we discuss the biggest lessons and the ideal profiles to follow on LinkedIn.

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

✦✦✦

TIMESTAMPS

00:00 Introduction to Growing on LinkedIn
01:10 Finn McKenty’s Journey to LinkedIn Success
03:15 The Evolution of LinkedIn as a Creator Platform
06:00 Why LinkedIn is Ideal for B2B Marketing
08:38 Optimizing Your LinkedIn Profile
18:04 Engaging with Content to Grow Your Network
26:02 Creating Effective LinkedIn Content
30:01 Algorithm Tweaks and Reach
31:00 Quality Over Quantity on LinkedIn
34:00 Maximizing Engagement
37:18 Genuine Sales Tactics
44:17 Building a Personal Brand
52:26 Overcoming Fear of Posting
56:14 Lightning Round Q&A

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CONNECT WITH FINN

🌐 Website: https://finnmckenty.beehiiv.com/
💼 LinkedIn: https://www.linkedin.com/in/finnmckenty/
📹 YouTube: https://www.youtube.com/@ThePunkRockMBA

✦✦✦

CONNECT WITH ME

✦✦✦

⭐ Leave a rating on Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806

✦✦✦

TIMESTAMPS

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