How to post daily (without burning out)

Let me guess…

You’ve got a calendar packed with client calls and a to-do list that reads like a CVS receipt, and somehow, you’re also supposed to be a full-time content machine.

Every platform wants a piece of you.

LinkedIn. Instagram. YouTube. Newsletters. Threads. TikTok.

And every “expert” online keeps saying the same thing: just post more value.

So you do.

You squeeze out a post between client calls.

You write a half-baked thread at 10 pm while your dinner gets cold.

You repurpose a random quote card just to stay “consistent.”

And yet…

No traction.
No leads.
No clarity.

Just more pressure to keep publishing and less time to actually run your business.

Here’s the harsh truth:

You don’t have a content problem.

You have a system problem.

I know this because I lived it.

I was drowning in content chaos; burnt out, buried in half-finished drafts, and getting zero ROI for all the time I spent posting.

Until I stopped trying to out-hustle the algorithm and started building a system.

It’s called the Hub & Spoke Method, and it changed everything.

Now?

One YouTube video fuels 30+ strategic pieces of content across every platform I use.

All without scrambling, burning out, or sacrificing client work.

Here’s how it works, and how to steal it for yourself.

Step 1: Start with a Weekly YouTube Video (Your Hub)

This is your cornerstone idea. The thing you want to be known for.

But here’s the trick:

Don’t just talk about what sounds cool.

Your topic should hit three criteria:

• Aligned with your content pillars
• Reinforces your signature method
• Naturally leads into your offers

I pick my weekly topics based on what my clients are struggling with right now or which framework I want to highlight.

Then I use a custom GPT (yes, I built it) to:

• Generate SEO titles
• Draft a brand-aligned script
• Build out a visual storyboard

(If you want it, shoot me a DM and I’ll send it over.)

Step 2: Film + Edit Once Per Week

I batch-record in Descript and walk away with:

• One polished long-form video
• A full transcript
• Quotes + timestamps for Shorts
• Repurpose-ready soundbites

This video becomes the source of truth for my content that week.

Step 3: Repurpose Your YouTube Video Into 30+ Posts

Okay, here’s where the real leverage kicks in.

You’ve got your YouTube video recorded.

They’re rich, packed with your POV, and dripping with your Signature Method.

Now it’s time to spin that one video into a content buffet across every major platform.

Here’s the breakdown of what to create and exactly how to do it.

1. Newsletter (1 post)

Why it matters:
This is your long-form authority builder. It’s where your audience slows down, pays attention, and starts to see you as the expert.

How to create it:
You’ve already got the gold: your transcript. So you can either:

• Polish it up manually: Clean up the transcript, tighten the flow, and format it into a clear, scannable article.
• Or cheat (smartly): Use my Transcript-to-Newsletter GPT to instantly format it into a newsletter that sounds like you and flows like a blog post.

Pro tip:
Publish it on your website. This makes it an evergreen SEO asset AND a traffic hub you can direct people to from social. Add CTAs for your products, list opt-ins, or calls. The newsletter isn’t just for inboxes; it’s a lead magnet with a heartbeat.

2. Carousel Post (1 post)

Why it matters:
Carousels crush on LinkedIn and Instagram. They’re perfect for visual learners and help you flex your design and messaging muscles.

How to create it:

• If your video was a story or concept breakdown → tell it slide by slide.
• If your video was a list (steps, tools, lessons) → break each point across the slides.

Use Canva. Keep it clean. Add bold headlines and brand colors.

The goal? Catch eyes, deliver value, and make someone say, “Damn, I should follow this person.”

3. Thread Post (1 post)

Why it matters:
Threads (on X and Threads) are carousels in text form. They’re scannable, they encourage interaction, and they’re perfect for teaching in public.

How to create it:
Take the same breakdown you used for the carousel, then translate each slide into a tweet-length line. Add emojis, format for clarity, and lead people through a narrative or lesson.

Pro tip:
End your thread with a soft CTA. Something like:
“Want the full breakdown? Watch the full YouTube video here: [link].”

4. Reels/Shorts (2 posts)

Why it matters:
People buy from faces. Short-form video helps you build trust faster than any written word.

How to create it:
You’ve got two options:

• Clip it: Pull powerful 45–90 second clips directly from your YouTube video. Make sure the original video was scripted with these clip moments in mind.
• Re-shoot it: Take a core insight or transformation from the full video and re-record it as a standalone short-form video with a punchy CTA.

Two styles to use:

• Teaser-style: “Here’s a quick idea from my latest YouTube video. Want the full breakdown? Link’s in the comments.”
• List-style: “Here are 3 tools I use to [insert benefit]… #3 is my favorite.”

These give people a sample of your vibe and build curiosity to dive deeper into your long-form.

5. Text Posts (6 posts)

Why it matters:
Text posts drive conversation, engagement, and authority. They’re your daily drivers.

How to create them:
You’re writing six posts on the same topic, but each one has a different goal and angle.

Here are six high-performing angles you can rotate through:

1. Contrarian POV: “Everyone says X is the answer. I think that’s dead wrong. Here’s why…”
2. Industry observation: “Have you noticed how more creators are burning out trying to post daily? Here’s a better way…”
3. Mini case study: “One of my clients used this exact strategy to generate 20+ posts from a single video. Here’s how…”
4. Step-by-step tutorial: “Want to turn one video into 30 pieces of content? Here’s the exact system I use…”
5. Past vs. Present: “What I used to do vs. what actually works now…”
6. Personal story: “Here’s how I used to stress over content and how I fixed it.”

Pro tip:
Use my Text Post GPT to plug in your transcript and instantly generate all six types.

Different formats. Different angles. One idea.

That’s how you look prolific without creating from scratch.

The Bottom Line:

You don’t need more content ideas to create more content.

You just need to say one idea 10 different ways.

This system works because:

• It adapts to every content style + platform
• It speaks to different personalities (visual, logical, emotional)
• It creates repetition without redundancy
• It makes you look everywhere, even though you filmed once

Step 4: How to Schedule Your Content Without Overwhelming Your Audience

Now that you’ve got your 30+ posts from one YouTube video, slow your roll.

Please don’t blast your audience with all 30 next week like a content-happy maniac.

That’s how you go from “authority” to “unsubscribed.”

Here’s the smarter play:

Strategically spread your posts out over the next several weeks to months to create long-tail engagement, extend the life of each topic, and give your audience time to absorb (not just scroll past) your ideas.

Here’s how I recommend doing it:

• Drop 2-4 of your assets this week (the freshest ones, like the newsletter, a Real, and the carousel).
• Then schedule or queue up the remaining assets to go live gradually over the next 3–8 weeks.

Yes, weeks. You’re not just content-rich, you’re future-you-proofing.

Let’s say you post 3–5 assets from your Hub topic this week and sprinkle the rest in over the next month or two. That means your YouTube video or newsletter (the core idea) continues getting traffic, attention, and backlinks long after the initial post.

Why this works:

New followers you gain over the next month won’t have seen your post from today. But when you post that same core idea again in 6 weeks (with a new angle), it feels fresh and helpful, not repetitive.

And if one of your posts from this batch performs really well?

Cool. Re-share or repost it later.

That post becomes part of your “greatest hits” rotation. Most people missed it the first time anyway.

How to Actually Do This

You’ve got two options:

1. Manual but flexible: Use a simple content calendar spreadsheet (I’ve got templates if you need ’em). Drop your assets into future dates based on platform cadence and topic spacing.
2. Automated and easy: Use a scheduling tool like Planable. Load in your 30 assets, set the publish dates, and let it drip out while you get back to running your business (or binging your next YouTube idea).

By planning content this way, you’re not just building consistency, you’re building an engine. A system where one piece of content keeps working for you, over and over, across platforms, for weeks and months to come.

That’s how you scale without burning out.

Step 5: Link Everything Back to the Hub

Every. Single. Post.

Most creators completely miss this step, and it’s a big reason their content doesn’t convert.

No matter what kind of content you’re publishing (a Reel, a carousel, a spicy text post) make sure it points back to the original hub: your newsletter, YouTube video, podcast episode, or long-form article.

Because here’s the deal…

Short-form content?

That’s for winning hearts and minds.

Long-form content?

That’s where you win wallets.

Why? Because short-form builds curiosity. It gets the click. It piques the interest.
But it’s your long-form content that builds trust. The kind of trust that makes people buy, book, or DM.

Enter: The “Time on Content” Strategy

If you want people to believe you’re the real deal, they need to spend time with you.

Think of it like dating:

A LinkedIn post might be a cute hello across the room.

But a 7-minute YouTube video? A solid first date.

An in-depth newsletter they open every Saturday? You’re basically moving in.

The more time they spend consuming your content, the more trust they build with you, and the more ready they’ll be to work with you.

This is where the “7-11-4” Rule comes in:

Google found that on average, a person needs to:

Spend 7 hours with your content

Across 11 touchpoints

On 4 different platforms

…before they’re ready to buy.

Let that sink in.

You’re not just publishing content to get discovered.

You’re publishing content to build relationships across time, formats, and platforms.

And that relationship has to be nurtured through more than just micro-content.

That’s why every piece of content you publish should be a breadcrumb trail that leads back to your hub.

• 🔗 Link your text post to your newsletter.
• 🔗 Point your short-form video to the full YouTube version.
• 🔗 Embed CTAs in your carousels to visit your site or download a lead magnet.
• 🔗 Mention your podcast episode in your Instagram captions.

Your goal is simple:
👀 Use social to get discovered.
🤩 Use long-form to get trusted.
🤝 Use your site and newsletter to get conversions.

Because once you’ve got someone back to your website, newsletter, or video, you’re no longer competing for their attention in a noisy feed.

You’re in your world now.

A quieter, more focused, higher-intent environment.

So here’s the kicker:

Once they’re there, don’t waste it.

Make sure your long-form hub content includes:

• ✅ Clear, specific CTAs
• ✅ Offers or lead magnets
• ✅ Ways to contact or book with you
• ✅ Reasons to stay connected (subscribe, follow, binge more content)

The best-performing creators aren’t the ones who just post a lot.

They’re the ones who strategically guide people from the noise into their ecosystem and then convert.

That’s the real play here: don’t just create content. Engineer a system that turns attention into trust, and trust into conversions.

Let your short-form spark interest.

Let your long-form seal the deal.

And make sure every piece of content points people exactly where they need to go next.

You’ve got the strategy.

Now go put it to work.

Keep creating,

– Dave