Let’s be real, wanting to grow your brand with killer video content is awesome, BUT…
Then the thought of actually making those videos hits, and suddenly it feels like you’re staring down a mountain of editing 🥴, thumbnail design 🫠, and title tweaking 😵💫.
Sound familiar?
But here’s the good news: it doesn’t have to be a soul-crushing process.
What if you could consistently put out pro-level videos without ever getting lost in complicated editing software?
Think of this as your personal shortcut to a smooth video content machine.
This five-step system is all about working smarter, not harder.
So you can spend less time on the nitty-gritty and more time doing what you love – connecting with your audience and growing your business.
Ready to make video feel like a breeze?
Let’s break it down
Step 1: Making Recording a Breeze
The first hurdle for a lot of folks is just getting the content captured.
You’ve got your expertise, your stories, your insights – that’s the gold!
Now, instead of stressing about fancy setups, think easy.
Tools like Riverside.fm are lifesavers here, especially if you’re doing interviews.
It handles the tech stuff in the background, recording high-quality audio and video from everyone involved, even if they’re miles away.
It saves each person’s recording as separate files, which makes the next step for your video producer super smooth.
So, focus on delivering your value and let the tech handle the recording logistics.
Step 2: Setting Up Your Dominos
Okay, you’ve got your raw footage – awesome.
Now, imagine having a crystal-clear plan for what happens next.
That’s where a project management tool like Asana comes in.
Think of it as your central command center for each video.
You can create templates for different types of content.
→ A YouTube video
→ A guest podcast
→ Even repurpose a live stream.
Inside these project templates, you lay out every single step needed to get that video polished and published.
This includes tasks like editing, creating the title and thumbnail, writing show notes, and even planning social media snippets.
The real magic?
You can attach detailed instructions, training videos, and links to other helpful tools directly to each task.
This way, your video producer has all the info they need at their fingertips, eliminating any guesswork and keeping everyone on the same page.
It’s like giving them the ultimate instruction manual for each video.
Step 3: Hands-Off Video Production
This is where you get to breathe a sigh of relief.
Say goodbye to spending hours trimming clips and adding transitions!
Your secret weapon here is a dedicated video producer.
You can find video production help using talent search websites like Onlinejobs.ph or UpWork.com.
Or, check out my done-for-you social content agency, Zenpost.com, where we work with smaller marketing teams like you to strategize, launch, and execute your content creation for you.
Hiring someone to handle the editing might seem like an extra cost, but trust me, the time and frustration you save are priceless.
Plus, they’ll bring a professional touch to your videos that can really elevate your brand.
The key is to give them clear expectations and the organized framework you set up in Asana.
Step 4: Unleash Your AI Strategist
Alright, your video is looking slick. Now comes the part where you need to write catchy titles, detailed descriptions, and engaging social media posts.
This can feel like another time sink, right?
That’s where AI-powered tools like Castmagic step in.
Think of it as your automated content brainstorming partner.
You can set up “recipes” or prompts for the AI to follow.
For each video you upload, it can automatically generate SEO-friendly titles, detailed show notes, attention-grabbing social media updates, and even pull out key quotes.
While tools like Descript also have some AI features, Castmagic is specifically designed to pump out all that supporting text content effortlessly.
This not only saves your video producer time but also ensures your content is optimized for search and social sharing.
Step 5: Easy Scheduling Automation
You’ve got your amazing video and all the supporting goodies – now it’s time to share it with the world!
While you can directly upload to YouTube from Descript, a dedicated social media scheduling tool like Planable (seriously, check it out – it’s super intuitive) is your best friend for managing your broader social media presence.
Your video producer can take the approved content and schedule it across platforms like LinkedIn, TikTok, Instagram, and more, all from one place.
Inside your Asana project, you can even set custom fields for the “publish date” and “channels,” making it crystal clear when and where each piece of content should go live.
It’s all about creating a smooth, automated flow so your content reaches your audience consistently.
Your Total Involvement? Recording and Giving the Thumbs Up
See how this works?
Your main gigs are sharing your expertise on camera and then giving a quick review of the polished video and supporting materials.
The time-consuming tasks are expertly handled by your video producer and these smart tools.
Ready to Reclaim Your Time and Grow Your Video Output?
This system isn’t about adding more complexity; it’s about creating a streamlined, efficient process that takes the stress out of video creation.
Imagine consistently putting out high-quality videos that build your brand without feeling like you’re constantly stuck in editing mode. It’s totally within reach!
Want to check out the tools I mentioned?
Head over to my Solopreneur’s Toolbox for all the tools I mentioned in today’s newsletter.
And if you’re thinking, “Okay, I’m ready to hand off this video production,” then definitely explore how Zenpost.com can help you get a dedicated video producer on your team.
Let’s make video your superpower, not your kryptonite.
Keep building, 🤜🤛
Dave