Let’s be real…
You don’t have a content problem.
You have a conversion problem.
Every day, founders are told to post more content.
And every day, they fall into the same trap:
👉 They write posts, film Reels, record podcasts…
👉 They spend hours trying to be “valuable”…
👉 And they capture attention, but can’t convert it.
Here’s why:
They’re missing a Conversion Funnel.
What is a Conversion Funnel?
It’s the system that turns attention into revenue.
It’s the path that guides a new follower from discovering your content to becoming a paying client.
Think of it like this:
Your content is the spark. It attracts and nurtures attention.
But it’s your Conversion Funnel that turns that attention into trust, then trust into sales.
It’s how you go from:
👀 “I saw your post…”
to
🤔 “I watched your video…”
to
🙌 “I want to work with you.”
The Conversion Funnel is the monetization engine behind your content strategy.
And it works like this:
Content attracts and nurtures attention.
Promotional posts point to lead magnets, DMs, or profile links.
From there, people land on your Signature Method VSL.
The VSL educates and builds conviction.
Viewers are sent to your Offer Page.
They book a call and are walked through your Sales Deck.
You close the deal.
No funnel? No flow.
Just attention with nowhere to go.
This is why I help every new founder I work with build what I call their “Conversion Kit.”
The Conversion Kit includes the exact assets needed to move someone from stranger to client.
Here’s what it includes and how each piece works:
Promo Social Posts
What it is:
6–9 promotional-style social posts designed to sell (not just educate). Origin story, case studies, epiphanies, and calls to action.
Why it matters:
Most people post content that only educates. These posts create curiosity and action.
Next step: Drives to lead magnet, DMs, or profile.
Optimized Profiles
What it is:
Updated bios, banners, and links across LinkedIn, Instagram, and YouTube that make it clear what you do and who you help.
Why it matters:
Profiles are often the first impression. If they’re vague or outdated, you lose the lead.
Next step: Drives to your Signature Method VSL or Offer Page.
Nurture Emails
What it is:
A 5-email welcome sequence for new subscribers that introduces you, shares your origin story, explains your method, and shows proof.
Why it matters:
Warms up cold leads, builds relationship, and gets people to watch your VSL.
Next step: Drives to Signature Method VSL or books a call directly.
Signature Method VSL
What it is:
A 5–10 minute sales video that breaks down your unique origin story, the flawed beliefs your audience has, and your proprietary method that solves their problem.
Why it matters:
It’s your #1 trust-building asset. This is where your audience starts saying, “I need this.”
Next step: Drives to your Offer Page.
Offer Page
What it is:
A standalone page that clearly outlines your offer, who it’s for, what it includes, testimonials, and a CTA to book a call.
Why it matters:
Creates clarity and reduces friction. It’s the digital “sales call before the sales call.”
Next step: Drives them to book a call.
Sales Deck
What it is:
The exact slide deck you walk through on sales calls to explain your method, showcase proof, and close the deal.
Why it matters:
Gives structure and consistency to your close. Builds confidence and clarity in the call.
Next step: Converts the call into a sale.
This is your Conversion Funnel.
The system that sells for you, while your content feeds the funnel.
Because once your Conversion Kit is in place, now content becomes gasoline on the fire.
You publish strategic, story-rich content.
You attract qualified attention.
Your funnel does the rest.
Stop posting content until this is built.
Build the funnel first.
Then feed it.
– Dave Polykoff