Hey, I'm Dave 👋
I build software for agencies. Sometimes for clients. Sometimes for myself. Always with way too much attention to the details nobody else notices.
Dave Polykoff
I've spent 15 years building marketing and sales software for agencies. Client portals, content platforms, internal tools, CRMs, etc. If an agency needed software built, I was usually the one making it happen.
What makes me different is that I've been on both sides of the table.
I've been a marketing agency founder myself. I've felt the pressure of client retention, messy operations, and the desperate need for tools that actually work. So when you describe what's broken I'm not nodding along to be polite. I'm nodding because I've lived it too (and probably built a product to solve it).
I've also managed teams of 12+ developers and built enterprise-level products from scratch. I can walk into a room full of engineers, speak their language, and make sure your vision survives the handoff.
In 2026 I founded Zenpost, an AI-powered marketing platform built for agencies. Built it solo in 8 months. It runs in production today. That's my live proof of concept for everything I help clients build.
Notable roles & companies
Principles that guide every engagement.
Ship before perfect.
The product that launches and learns beats the one still being polished in month nine. I'll push you to launch before you feel ready. You'll thank me later.
Focus on what you're good at.
Managing a development team isn't that thing. Let me handle it. You go run your business.
Scope ends. On purpose.
Good ideas that aren't in V1 go on the V2 list. I protect your launch date like it's my own because in a way it is.
Vague briefs produce vague products.
The most valuable hour of any engagement is the one where we get brutally specific about what's actually being built. Everything gets easier after that.
I'll tell you when your idea has a problem.
We always figure out the problems before they becomes an expensive ones. That's part of what you're paying for.
AI changes the game. Ignoring it isn't an option.
I use every tool available to ship faster without cutting corners. Zenpost was built this way. Your product can be too.
Book a free 30 minute call.
Tell me what you're building or where you're stuck. I'll tell you honestly whether I can help. If I can't I'll point you toward someone who can.