Are you looking to launch your personal brand without coming off as salesy or insincere?
Join us in this insightful episode as we speak with Reid Holmes, author of ‘Appreciated Branding: Transforming Your Brand from Ignored to Irreplaceable.’ Reid dives into the concept of appreciated branding and offers key strategies to help you stand out and be genuinely appreciated by your target audience.
Learn about the importance of empathy, discovering impactful data points, and creating value-driven content. By examining real-world examples and discussing approaches to both big brands and personal branding, this episode provides actionable steps for building a brand that truly resonates.
In this episode, you’ll learn:
→ The origins of appreciated branding and what inspired Reid Holmes
→ How to apply business branding principles to your personal brand
→ The importance of authenticity and empathy in branding
→ Real-world examples of appreciated branding done right and wrong
→ Practical first steps to start practicing appreciated branding
→ How to find and leverage data points for your branding strategy
→ The role of values in connecting with your audience
→ Tips for ensuring your branding efforts are genuine and effective
Don’t miss out on Reid’s valuable insights and practical advice for elevating your brand authentically. Check out Reed’s book and get more resources at www.appreciatedbranding.com.
📬 Brand Science Newsletter: https://davepolykoff.com/newsletters
🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/
✦✦✦
TIMESTAMPS
00:00 Introduction to Personal Branding
00:24 Reid Holmes’ Journey and Inspiration
02:23 The Concept of Appreciated Branding
06:00 Empathy in Personal Branding
06:42 Case Studies and Examples
15:12 Connecting with Your Audience
16:11 The Give and Take Strategy
18:28 Potential Pitfalls in Branding
21:50 Differentiating Through Emotional Solutions
23:19 Snickers’ Unique Emotional Solution
24:42 Dove’s Campaign for Real Beauty
26:05 Personal Branding Insights
28:42 The Importance of Authenticity in Branding
36:03 Finding and Solving Customer Problems
42:02 Summarizing Appreciated Branding
✦✦✦
CONNECT WITH REID
🌐 Website: https://www.appreciatedbranding.com/
📸 Instagram: https://www.instagram.com/_reidiculus/
💼 LinkedIn: https://www.linkedin.com/in/reidholmes/
✦✦✦
CONNECT WITH ME
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: https://www.youtube.com/@DavePolykoff
✦✦✦
⭐ Leave a rating on Spotify
⭐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-science/id1739150806
✦✦✦
🧰 MY TOOLS FOR RUNNING BRAND SCIENCE
SOFTWARES
Recording → Riverside 🔗 https://bit.ly/get-riverside
Editing → Descript 🔗 http://www.descript.com
Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic
Images → Canva 🔗 https://canva.com
Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch
EQUIPMENT
Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v
Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB
Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7
Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU
Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz
4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj
